Here's your chance to pick the best brains in the business. Whether you are an experienced marketer looking to hone your skills, a newbie just learning the ropes or just someone looking to free yourself from the shackles of corporate life, there's something in this book for you.
Asia's Dragons profiles eight homegrown talents in Asia who rolled up their sleeves, burnt the midnight oil and took the giant step into the unknown to explore what the Internet can do for their business – and succeeded wildly! Meet marketing wonder, Ewen Chia who generated sales of US$80,000 in 72 hours in front of a 'live' audience! And, Eugene Ang, a corporate head honcho who left a comfortable six-figure salary to start at the bottom of the Internet foodchain...
More than just a collection of biographies, Asia's Dragons aims to analyze the motivations and personality traits that characterise these entrepreneurs. It is bursting with valuable information and advice for current or aspiring online marketers. Want to learn how to optimise your site for search engine placement? Or utilise blogs and social networking as part of your marketing mix? Or create a compelling online retail store? Most importantly, Asia's Dragons contains information about the mentoring programmes of these gurus which is the closest you can get to them guiding you step-by-step to your own Internet success!
By sharing my findings, I hope to show you that success lies within your own control and if this book helps you overcome your self-imposed limitations standing between your entrepreneurial dreams and their realisation, then I will have been fulfilled in my quest.
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