You don't have to be an idiot to be fooled by a T.V. infomercial.
Unfortunately, you DO feel like an idiot after you've purchased! I mean, if Brooke Burke's miracle secret to a great body is her Ball Exercise routine, then it should work for me, right? Yep, infomercials are excellent at persuading you to buy.
I think the number one deception to be aware of with T.V. Infomercials is the concept of "no risk". They will try to convince you that, with their "30 day return policy" and "100% money-back guarantee", there is NO WAY YOU CAN LOOSE. This is false.
For starters, most of us are too lazy to return the item if we are unhappy. It means waiting on the phone forever, getting the third degree from the tele-consultant and if it's exercise equipment, you'll need to dismantle and re-package the item.
Here's the kicker: if you DO return the item, you have to pay postage expenses. Firstly, you have to pay the "postage and handling" fee original billed to you by the supplier (they will not refund this). On top of that, you have to pay for sending the item back to them. This can be especially hard on the hip pocket if you've purchased a heavy or large item.
So before you reach for the phone, calculate the postage expenses you'll have to fork out if the product is unsatisfactory. Is it worth it? Why not simply shop around in your local area, where you have the luxury of being able to closely examine the product before handing over any money.
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