Do you want your newly published or about-to-be-published website to be packed with traffic from day one? Of course you do, because traffic is the soul of any website. There are many methods of generating traffic, and one very easy, yet effective, method is article marketing.
Article marketing is writing original, informative articles that revolve around your website's content, and then publishing them on special directories (called reprint directories). These reprint directories then host the articles and any website seeking content can pick them up from these directories and publish them without making any alterations.
So now you might be asking how these articles, posted on a reprint directory and then picked up by another site could possible generate traffic for your website. The answer is simple. These articles are written in a particular format which includes something called a resource box. This resource box contains information that links back to your website. This is usually a link and a short bio of you the author. People looking for more information click on the link and are directed to your website.
It is absolutely essential that the content created by you is classified as original. Without original content the search engines will not acknowledge the article. Your articles also need to have keywords in order to generate traffic to the article itself. This makes the content more appealing both to people placing it on their website and to the search engines themselves.
Here are some more pointers on how to write good articles:
1. Your article must be of comfortably readable length - neither too long nor too short, yet packed with the right information relevant to your website. The recommended length is 500-600 words.
2. You want people to want to place your article on their website so make sue the article is informative and again it needs to be as original as possible. There are software applications and websites that can help check this for you.
3. Research on high-value keywords before including them in your article. Use this link for carrying out keyword research: https://adwords.google.com/select/KeywordToolExternal
4. You want the reader to feel engaged so use a friendly tone.
5. Make sure to use every day language, industry specific language will usually confuse readers.
6. Make sure that spelling and grammar rules are followed
7. Your headline has to be catchy - it has to hook the reader right away.
8. The resource box must be expertly written. It must give the impression that the writer is a domain expert and is willing to help out with more information, and all the reader has to do is click on his link to get this help.
If you are not a writer, then do not attempt to write your content. Outsource it to a professional freelancer. There are many freelance websites where you can hire one - just check the freelancer's writing samples and ratings before you allot the work to him. Good luck!
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