If eBay is your marketplace to sell your wares, and eBooks are your goods, then featured listings should be your secret weapon. The featured listing has been around as long as eBay has been helping millions of people find what they are looking for on one website. The featured listing is a tool that many think should be used for expensive high ticket items like diamond rings, or luxury cars. However the featured listing has much more value for those selling information products like eBooks, and e-courses on eBay.
The first thing that comes to most peoples minds when you mention featured listings is the price, which is $19.95 at last check. The price however should not keep you from trying a featured listing auction, because it can pay larger dividends then just marketing one product.
Featured listings are much more then just tools to sell a single product; they can propel your eBook business into a successful career. Why would you pay $19.95 to try and sell a product for $8? This is a question many would ask in regards to selling eBooks on eBay; since most of them sell for less then the $19.95 it would cost to feature them. The answer to the question is as simple as the listing itself, the more publicity you get for your item, the more of them you can sell in one week. If you do a featured eBook listing for 10 days, and do a Dutch style auction allowing multiple buyers to pick up the text through the same auction you would be astounded of your the incredible results that could occur.
In order to fully maximize the effect of having a featured listing, one must setup all the traffic traps in advance. Since your featured listing will net you a large amount of traffic, you want to setup an about me page, as well as an eBay store that will allow for multiple buy it now listings in one place. Finally you should setup a website that you can refer your eBay traffic to on your about me page.
EBooks are a dime a dozen on eBay, and in order to standout you need to have something that differentiates you from the others. In order to standout from the pack setup a featured listing for your best eBook on eBay, and be prepared to watch your sales go through the roof.
Copyright 2006 John Thornhill
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