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We all know that it's a very difficult time to sell a home right now. The market is filled with inventory and prospects are scarce. Competition is fierce and expectations from buyers are unforgiving. It's perfectly understandable to be feeling a little beaten up and discouraged by this market, but there's one person who shouldn't be showing signs of giving up - your Realtor.
I don't consider myself to be a social marketing guru (yet), but I do spend a little time each week on all of the top social media sites that I know about. Sometimes, it's just a few minutes per week. Obviously, I spend the majority of my online time right here on ActiveRain, but I have become more active on Twitter lately - both are highly addictive, in my humble opinion. Facebook also seems to have some interesting potential as a business tool, if used properly.
When I first started in real estate, I used to spend crazy amounts of money on print advertising. We tried it all, and then some! Newspapers, local magazines, national magazines, mailouts, and more. I felt like much of what I did in that initial year or two provided a quick education on which marketing truly works.
One of the more frequent battles that I encounter as a real estate broker is the fact that many members of the general public think that we are only licensed to sell resale homes, or that builders don't work with agents at all. It may surprise you to realize that a significant percentage of our sales are brand-new homes (at least 30-40 per cent these days).
For many of us in the real estate industry, this past year has been a difficult one, with stagnating housing markets and economic ups and downs. You've likely had to overcome many challenges this year, and are feeling grateful for having either survived or thrived in an otherwise gloomy climate. If you're like me, you're not only thankful for your success, but you're now wondering how you can help those in need in your community.
Every weekend, buyers head to a slew of open houses, but rarely do they ever make an offer on the properties they see at these events. To enhance the success of the open houses you host, you need to make your properties more memorable in the minds of visitors. To do this, you need to get creative and spice up your open houses.
Atlanta real estate has a reputation that stretches a significant way round the world for having one of the most successful and predictable housing markets anywhere. Whilst much of the world is currently experiencing financial woes, and seeing housing markets slump quite rapidly, in Atlanta people continue to buy new properties, to build new homes and to make money from investing in the many forms of real estate that exist in this city.
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