The Evolving Landscape Of Corporate Communications

 By: Ariel Norton
How have communication needs and requirements for corporations, and even small businesses for that matter, changed with the wide adoption of various online communications platforms? Or put it another way: how do social networking sites change the requirements of companies, in terms of corporate communications? First off, we have to note that traditional communications, and PR at its most fundamental, really hasn't changed. How social networking really affects communications for business is in the mechanics of those communications, the in delivery of those communications. Let's take the most visible executive team in the world as an example of this: the United States' White House. On the whole, the White House hasn't changed its modus operandi about communications, and pres chiefs still operate pretty much the same way. But, how social networking sites have affected this whole operation is that, now, you get the same message, at the same time. In fact, a lot of the most important corporate communications now go out to users. Good PR firms make sure messages are sent, delivered, read, and accepted for the ideas that are attempting to be transmitted.

This means that information is presented on a wide range of venues, which employ a social networking approach. Clips of media are packaged, and sent out through the various channels, almost simultaneously. This is the nature, even, of corporate training network channels. Today, training venues vary a great deal, and that variation rests largely on the specific and explicit nature of the content that's being dealt with. Depending on the demographic you want to reach, as a business, your corporate communications will need to overwhelm and target particular venues and platforms. Today, social networking sites don't only rival traditional media outlets, such as cable TV and the radio: they blow them out of the water.

That isn't to say TV and other traditional outlets and channels are obsolete. Any good PR firm worth its weight is going to know and communicate to its client, the importance of nailing down corporate communications in this very, very diverse communications world. So, not only do you a variety of media channels. But what we also have is issues wherein new technologies are cropping up, that fundamentally affect these mediums. When something like a tablet computer breaks critical mass with the public, and is widely adopted, you then have yet a fundamentally different technology like you did with the phone, when that technology was invented. In the case of the tablet, what you see now is that people are doing "heavier computing" everywhere and anywhere.
Artice Source:

Related Articles in Communications

People interested in the above article are also interested in the related articles listed below:

Modern aircraft sensors play a critical role in the flight economy and safety of the aircraft, its passengers and the cargo it carries. The flow sensor is usually directly installed into pipe that carries the liquid for which the flow rate is being measured. There are several types of sensors used in modern aircraft.
For smaller call centres, investing in the latest IVR applications can be difficult, as the costs involved can be high. But thanks to web services, there is a more cost effective way to access the best applications. This article looks at how remote access to applications is making call centre technology more affordable for smaller call centres.
There are many different forms of technologies we are probably already familiar with when it comes to telecommunication. Basically, telecommunications involves the sending and receiving of information, which can range across a variety of technology such as radio, television, the internet, or even the lowly landlines that connect people's homes and offices. However due to the geological features of the Earth, as well as the limitations of the technology themselves, terrestrial-based telecommunications will always leave most of us wanting for more.

More in Communications

Excellent, Larry. Thank you for taking the new article directory technology and making it work to the max. I encourage everyone to keep contributing and contributing regularly. I can attest to the fact that this site is already a strong directory in a field of many. Kudos to Larry!

Matthew C. Keegan
The Article Writer


I find it a delight to use both as an author and a publisher. It is full of nice little surprises that make the whole process of writing, reading and publishing articles a complete delight. This is one that comes out tops and beats the rest hands down.

Eric Garner
Managing Director


I did a Google search and came across your site. It was exactly what I was looking for and was elated to find such a broad range of articles. As I am launching a free magazine in a small town in Florida, I wanted to be as resourceful as possible while still being able to provide some content that is interesting and well written. Your site has all the variables in the mix. Excellent Site hitting all the notes in the scale sort of speak.

Mo Montana
Florida, USA

Article Topics

Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.
ArabicBulgarianCatalanChinese (Simplified)Chinese (Traditional)CzechDanishDutchEnglishEstonianFinnishFrenchGermanGreekHaitian CreoleHebrewHindiHungarianIndonesianItalianJapaneseKoreanLatvianLithuanianNorwegianPersianPolishPortugueseRomanianRussianSlovakSlovenianSpanishSwedishThaiTurkishUkranianVietnamese