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"Marketing" Article
 Article Directory Home Business Marketing

The Four Most Frequent Brochure Design Stuff Ups! - Part 2

By Expert Author: Dwane Hollands
View Summary | Submitted: 2008-06-28 | Word Count: 331 words
Dwane Hollands
Part two of the Four Biggest Printing Flyer Design Blunders!

And we're back! Yes, we're knuckling down into the second Biggest Design Problem. You Could say this next problem is the most gruesome part of the design process, as it has to do with blood!

Or more accurately "bleeding your document"!

Design Problem #2 is "No Bleed in the Document"!

Come on dude I get queasy easy! Yeah, some of the terms in the industry can be pretty unusual sometimes! Bleed is when the background graphic or image of a document extends outside the finished size of the printed product to allow for variance in the cutting process.

Guilotines and Book Cutters (regardless what brand or how expensive they are) can't cut every printed product in precisely the same place. There is some movement in the process. To allow for this we put 'bleed' our document, so that if it cuts a little bigger than the finished size you won't get the unsightly effect of 'white paper' on the edge of it!

So how to do it?

Now if you have a document which has a background that you wish to run right to the edge of the paper, you will need to make the background go even further past the edge of the document. It should be at least 3-5mm. For business cards and brochures 3mm is all that's needed, but if it's a magazine it should be 5mm. 5mm would be fine for all products. (you can't have too much bleed!)

Remember that this is for EVERY edge of the paper! So you would have 5mm going past the TOP of your document, 5mm going past the BOTTOM of your document, 5mm going past the LEFT SIDE of your document, 5mm going past the RIGHT SIDE of your document.

Piece of Cake huh?

Yeah we think so! But weirdly enough many people overlook it or misunderstand it.

But you're now a member of the 'informed'! (wink, wink, nod, nod!)

A hint for the next article is...It's opposite to what bleed is....
About the Author/Author Bio

This article was proudly brought to you by Hollands Print Solutions - the easy print provider! They produce high quality Business Cards, Brochures and Letterheads at affordable prices with excellent service! Visit their exciting site at www.hollands.com.au

Article Source: http://www.articlesphere.com/Article/The-Four-Most-Frequent-Brochure-Design-Stuff-Ups----Part-2/150671

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