Blogging is by far the easiest thing in the world to do isnt it? The importance of running a blog has been under estimated by many people. A blog is very important to make your website more sticky and content rich for the search engines.
You should hyperlink your blog to the front page of your website to ensure that it gets picked up by the search engines and listed when they do a check of your website. If you only have a blog then you need to run a blog on a target topic, niche topic so that it will get picked up by the search engines.
When adding a post to your blog you should always hyperlink your keywords back to your main page of your website. This in turn helps the search engines to find your site for a particular keyword. Once you have added a post to your blog you then must ping it as it is important to not only update your blog but also let people know about it.
The best ping sites for you to use to notify that you have infact added a post is either pingomatic.com or pingoat.com, I use pingoat as i find it is the better one of the two for me. You should try and blog and ping at least 3 times a day and ensure that you hyperlink your keywords if you have a website and if you dont have a website then use the bold, italic and underline tags on your keywords for your blog. An example would be if you had a blog on pregnancy and you were writing a blog on symptoms of pregnancy you would make the word pregnancy bold, italic, and underlined throughout your blog post. Get the idea?
To find what keywords you should be highlighting in your blog posts go to google and do a search for the overture keyword selector tool and pop in your main keyword and it will give you a list of the variations that were searched for the month, try and target these phrases in your blog posts. Be careful only to use 2-4 keywords per post. You dont want to get done for spamming.
It is important in this day and age if you run a website to definately have a blog but you need to use it to its fullest potential. If you follow what I have outlined here you will find that your blog will bring you in a heap of traffic and relatively quickly.
Please do not post other peoples articles in your blog you need to keep the content fresh and you do not want to get into trouble with the search engines for duplicate content as they will sandbox your website. Content is the key and running a successful blog is a step in obtaining that key.
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