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"Internet Merchant Accounts" Article
 Article Directory Home Internet And E-Business Internet Merchant Accounts

The Latest in Merchant Account Fraud Protection

By Expert Author: Jack Chevalier
View Summary | Submitted: 2007-02-15 | Word Count: 377 words | Views: 135 view(s)
Jack Chevalier
Online business merchants are sure to benefit from the latest techniques in merchant account fraud protection. Merchant accounts will now be equipped to conduct real-time verification of cardholders. This will hugely depreciate the extra cost of frauds thereby making more finances available for the overall business growth.

So if you are an online storeowner and intend to get a merchant account to start accepting credit cards, you must approach a provider who can outfit your merchant account with the latest merchant account fraud protection. You need fraud protection to save your business from unruly elements that may purchase from your website using someone else's stolen credit card details.

The procedure for ascertaining the gentility of every customer involves verification of the credit card by the issuing authorities prior to the actual transaction taking place. In today's world, where everything from household products to entertainment and office equipment is purchased online, fraud protection becomes mandatory. While making an online purchase the customer gives out his credit card information, contact information and more. This sensitive information is susceptible to fraud and to ensure complete security of data and information the new merchant account fraud protection method is the key.

Also, if you offer the latest in fraud protection, more and more customers will give you business, owing to better security standards. Thus, this new feature is beneficial both for your customers and you.

Cardholder Verification Value or CVV2 is being increasingly used by merchants. CVV2 helps to ensure that the physical card is in the cardholder's ownership while shopping online or by phone, in so avoiding unauthorized or fraudulent use.

Another way to protect your business from deception that is extant on the internet is to set up a Personal Identification Number (PIN) which protects your existing credit card with a password you create. This PIN acts as a unique secret code that every customer shall have to provide or enter before his payment can be processed. Also this pin is verified; else the transaction is not completed.

This kind of fraud protection affords simplicity, ease of use, and low implementation cost. The end result is lesser number of charge backs, reduction in the overall cost of business. Millions of dollars will be saved, both for the customers as well as the merchants.
About the Author/Author Bio

For more information , visit Credit Card Processing and Merchant Account Services.

Article Source: http://www.articlesphere.com/Article/The-Latest-in-Merchant-Account-Fraud-Protection/72677

This Article has been viewed 135 times.

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