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The Ultimate Sales Training Deception

By Expert Author: Adam Mussa | Article Abstract
Word Count: 310 words | Views: 54 view(s)
There are many definitions for a sales process and who cares!

The important thing is that when someone buys something, you can guarantee that they've been through a 'buying process'.

So forget about the sales process and start to notice the customer's buying process so that you can pitch what they need to hear.

The customer, the customer, the customer! That's what selling is all about and every customer is different.

In 'not so effective' sales training's, you might have come across these steps before:

1. acquiring the sales lead

2. qualified prospect

3. need identification

4. do your pitch

5. closing

6. transacting the deal

and I would urge you to forget about them because they don't address the customer! They address the process in a text book (and we don't sell to text books). I might also add that the reason this process has spread so much is because too many sales trainers don't ever sell a thing

Let me phrase it another way: if salesperson A gets 100 happy customers but doesn't follow a rigid 'sales process' and salesperson B gets 5 happy customers by using a rigid 'sales process' then who's a better salesperson?! Obviously salesperson A and funnily enough in all the sales trainings that I've done, I've never been contracted to teach the team how to stick to the 'sales process' but rather: 'increase the bottom line'.

There's supposedly an advantage to following a sales process with the 6 steps above and it's: 'achieving standardized customer interaction in sales'.

However, standards also cap progress. Can a student get higher than an A+?

But they can get lower, right?

Do you want to cap your 'bottom line'? If not, if like me you think that the more money the merrier then be careful with standards.

To recap: if you notice the customer's verbal and non verbal body cues you'll know what to say and what to do that will make them buy. Quite simply, THAT'S the sales process!
Adam Mussa

About the Author/Author Bio

If sales training is done wrong, it not only ends in a loss of investment, but also time and even loyal customers, so make sure you visit sales training, and sales training uk so that you can make an informed decision.

Article Source: http://www.articlesphere.com/Article/The-Ultimate-Sales-Training-Deception/97345

Article Submitted: 2007-07-18 | This Article has been viewed 54 times.

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