Tips to Acheive Leads in Real Estate Industry

 By: Vijay Kumarg
Real Estate firms are fast growing Industries throughout the world and so it requires their online presence. If you are a real estate professional, you should have a unique, resourceful website that lets your customer/visitor to make research on market and stay in touch with you. Do you intend to build a website or redesign your website to achieve your core purpose of your real estate business? Choose a professional web designer and Internet marketing solution provider who can offer you a unique presence for your business from beginning to end in the World Wide Web.

There are three different types of website design which helps real estate professionals to accomplish the core purpose of their business. They are Real estate agent website and Builders/planner website, Real estate classified website.

Real estate agent website design: The real estate agent website helps to differentiate their unique presence of an agent from a large crowd of competitor agents and market their services cost effectively. The website serves as a conversion engine in generating leads and converts the leads as valuable customers.

Builders/planner website design: The builders/planners website gives a customized look and feel which helps in attracting visitors to make research on the real estate market. Such Builders/planner website design converts the visitors as buyers on providing the valuable information searched by visitors on the market and its trends.

Real estate classified website: The real estate classified website connects buyers and agents as well as builders by allowing the agents and builders to publish their listings in their website free as well as featured. Such website offers the information which helps the visitors who search for affordable and cost effective services/products in real estate industry.

TreeShore is an Internet Marketing consultancy and professional web designing company which works with a unique process described below to enhance the trust of the customers and guarantee a cost effective service to the customers. The structural design of the process is Research and Analysis, Marketing Analysis, Design and Development, Internet Marketing.

Important and undesirable Factors to be considered before designing a Real Estate Website:

Data Gathering and Manipulation:
Make a detailed Research and Analysis on the targeted market of the business and the problems faced in accomplishing the core purpose of business. The branding is very much essential to identify the agent or builder among all the other competitors of the business. The slogan of the company is a key to attract the visitors. It should explain the visitors/buyers on how the agents / builders can help their clients. So, before defining your brand, slogan and logo make some research and analysis on it.

The Market Analysis should involve competitor research and analysis in detail. A detailed analysis is required on the strength and weakness of the competitors, keywords and strategies they use. Then a brief research and analysis is performed on the targeted audience average age limit, special interest, and educational level etc. Then make a research and analysis on the keywords that attract large traffic of the targeted audience and competition for the keywords.

Real estate customers make a detailed research on market and its trends. They expect a lot of information before they intend to buy a property or land. So it is very important to make the visitors to stay in the website for a longtime. Real estate website design should consist of unique design, easy navigation, good information rich content, and load faster so as to decrease the bounce rate and Increase the conversion rate.

Design and Development elements such as Graphic design/Flash design, News feed, Joint Venture, Upcoming projects, Ongoing Projects and Featured Projects and Calculators acts as a link bait to attract buyers and make them to take action online, such as enquiries/leads. The contact forms, Enquiry forms, RSS feeds integration, Google maps integration helps to collect the information of the users, and customer engagement through proper follow up. And immediate lead notifications via text messaging allow you to take action when the user completes and sending a lead form. Various design elements can help you to access the web statistics on your site, and maintaining your website and do proper updates on web site in regular intervals.

Internet Marketing can get you leads/enquiries using different strategies such as On page optimization such as Title tag, Meta tag, header tag, search engine and user sitemap, etc helps reduce the load time and increase the crawl frequency by making the website as search engine friendly. Off page optimization includes link building, Link baiting, social media, and online reputation management helps to share the link juice all over the internet. Blogging is very essential to interact with visitors/customers and staying connected with them brings you positive impacts on leads generation. Email Marketing helps to increase business leads by enhancing the trust of your customers through proper follow up.
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