When it comes to trade show booths - to rent or not to rent -that is the question that can perplex many an exhibitor.
The industry rule of thumb is that if you're going to use the same trade show exhibit three times, you should purchase it instead of renting. But, if you only want a trade show booth for a one or two time trade show appearance, renting is often the best way to go.
For companies that have the choice of renting vs. buying a trade show exhibit, there are many solid and sound reasons to rent a trade show exhibit rather than making a purchase of a trade show display.
According to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer known as The Booth Mom•®, there are compelling reasons why companies rent trade show exhibits, such as:
Lack of capital budget to replace or refurbish outdated exhibit properties.
First-time exhibitors and start-up companies which aren't ready to make capital outlays until they're more financially established. The executives of an IPO often want as few capital assets on their balance sheet as possible.
Companies who want to look larger and more impressive than their capital budget will allow.
Inadequate inventory of trade show exhibit properties to cover conflicting show schedules, i.e. back-to-back or overlapping trade show dates.
Different strategic or vertical market segments where a different look and feel is required.
Size requirements - some trade shows have a smaller trade show booth size requirement to "level the playing field" and some trade shows are based on sponsorship levels where the more you give, the larger trade show booth size allotment you have.
Different trade show booth footprints requiring a larger or smaller trade show exhibit.
A "try before you buy" option before purchasing a used trade show exhibit to be sure it works for you, with a portion of the rental cost being applied to the purchase.
International exhibitors coming to the U.S. rent trade show booths to avoid the overseas shipping charges.
Custom and modular trade show display rentals are about one third the cost of the purchase of a trade show exhibit. And, the options are many. Trade show booth rentals range from elaborate double decker island trade show exhibits occupying many thousands of square feet costing hundreds of thousands of dollars, to a trade show pop-up exhibit costing a few hundred dollars.
Remember, when you rent you can save money not only on the trade show exhibit rental but also on storage and insurance fees, repair and refurbishment and ultimately disposal fees -- and have potential savings in transportation, material handling and installation and dismantle depending on the trade show booth properties you rent.
Renting will save you not only on trade show construction costs but also the expense of warehousing your display after the trade show is over.
Full service trade show exhibit houses offer rental options, plus counsel on whether rental or purchase is the right decision for your specific exhibiting needs--whether you plan to exhibit at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center, the San Jose McEnery Convention Center or other exhibit centers throughout the country or abroad.
Listed below are more articles related to the above article from the "Marketing" article category.
People interested in the above article "Trade Show Booth Rental - A Smart Option" are also interested in the related articles listed below:
Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you'll want to do more than simply serve tacos and play mariachi music. You'll want to infuse every element of the event with all things Mexican.
Printing ID cards and lanyards is not as difficult at many may think. However, that task is not as simple as pushing a button on the printer either. There are some important things to consider before knowing that the actual print will be the desired quality. This article looks as some for the considerations to keep in mind when ID card printing in house or ordering printed lanyards.
Custom stickers allow us decor product, improve its outlook, display details of the product and market it by spending a little on stickers printing. Custom stickers give a lot of place to display message and print contact details and slap them to your product. Custom stickers and printed posters are more effective when we are operating a business with tight budget.
In the Western World throughout the Middle Ages most books were produced by monks in monasteries painstakingly hand copying text and illustrating the pages on parchment to create books. It was a lengthy process and the resulting works were rare and precious.
Whatever the size of a business it has to advertise or market itself in some way in order to draw in customers and clients and there has been a lot of agonising about the whether there is still a place for print marketing materials in the marketing mix. It is generally said that every piece of marketing material needs at least six "touches" before it is either read or given attention. This would apply whether the medium was a promotional e-mail or e-newsletter, or a printed flyer.
Custom inflatables truly give you enormous flexibility during marketing events. Because they can actually work in different capacities or simply stand steadfast and attract attention, the possibilities in design and function are practically limitless. Here are 10 clever ways these giant marketing balloons make you the center of attention.
Let me ask you a question. What's the key to successful event marketing? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get noticed. However, this seems to be a notion most people miss. Just look around at the next tradeshow you attend. Same old, tired exhibits are what you'll see at most booths. That's a shame because with a little effort, custom inflatables can transform your exhibit from ordinary to outstanding.
