Emails have ushered a change in our business patterns. Although the spam menace has clouted the effectiveness of emails, they still remain the most effective marketing tool. Traditional postage and telephones are nowadays considered to be expensive direct marketing tools. Email has become the global, multi-channel medium of business communication. Hence it is important that every business acquires the email addresses of their prospects.
What is email appending?
It is the process of matching a customer database that lacks e-mail addresses with a third party’s address database with a view to append the missing information to the client database.
How is email appending done?
Email Appending is done when an organization that has a customer database containing names, postal addresses or telephone numbers wants to kick off e-mail communication with its clients. The organization hires an email appending services provider, who owns a huge database, to append the email addresses to their database. The third party email appending services provider will match the prospect list with their database and add their accurate email address to the database. Appending involves manual and automated process.
After the appending process, permission is sought from the prospects to send email messages to them. The vendor on the organization’s behalf generally deploys it. The purpose of the permission message is twofold: To make sure that the address is current and accurate and to ensure that the address holder is willing to receive e-mails from that organization.
Why email appending is done?
· Speed up business processes with timely data delivery
· Eliminate cost of lost data
· Reach a wide audience
· Enhance data availability and reporting
· Open a cost-effective marketing medium
· Better marketing results
· Enhanced customer service
The Cost
All reputed appending service providers charge only for accurate, delivered, opted-in emails. All opt outs, bounces and undelivered emails are removed and are not charged. The price per appended email is decided by the size of the initial input file.
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