Writing articles allows you to brand yourself as an expert on your topic. It also allows you to achieve high rankings in the search engines by using keywords related to your topic. You also build valuable backlinks, which gives your articles authority and increases your rankings.
More importantly, it allows you to connect with your potential customer, those who are looking for what you have to sell. You also add value to your products and services. One way to do this, especially if you sell affiliate products, is to write product articles, which are reviews of a specific product.
The key here with writing articles is ultimately syndication. Syndication leads to a wider readership. The more people who read your articles, the more traffic and sales you have the opportunity to get.
Unfortunately, too many writers worry about the duplicate content penalty. The duplicate content penalty is misunderstood. The purpose of the duplicate content penalty isn't to ban sites who are trying to publish good content, it is to eliminate sites that are recycling content solely for the purpose of making a sale.
Instead of focusing on the duplicate content penalty, your focus needs to be on syndication. The more widely syndicated your articles, the more traffic and sales you get.
News sites are a perfect example here. Columnists syndicate their columns to as many new sites and newspapers as they possibly can. New sites don't get penalized for publishing this content. If anything, many of these sites, like AP and Townhall, rank well in the search engines. They get a lot of traffic because they build a following for their offerings.
If you want to build a wide following for your writing, there are a couple things you need to do.
First, start by writing and submitting articles to as many sites as possible. The easy way to do this is to use a submission service. These services generally prescreen the sites they send your articles to so you don't have to worry about your articles ending up on spam sites. Even if they do, you have no control over it unless you ask the site owner to remove your content.
You want to be consistent in your article writing efforts. Try to write and submit at least one article per day, more if you have time to write them. The more articles you publish, the more chances you have to get read as well as syndicated. It's the "Law of Averages."
Writing articles allows you to build a following of readers, subscribers, and ultimately customers. Your following will further help syndicate your writing and help you build a viral marketing campaign that will put your marketing on autopilot.
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