Optimizing a web page for the search engines involves working on both visible and invisible factors. The visible elements of your web page include all of those things that a visitor visiting your web page can ordinarily see with their web browser. This includes your images, headings and text. The invisible elements include the metadata contained within the head tags of your page, and these are normally only seen by search engine robots and web masters.
A typical web page that is displayed in a web browser window is not just the HTML document. It also contains images, Flash, multimedia etc. content that is embedded in the HTML web page. So web page optimization requires not only optimizing the HTML document but also optimizing the images and other included content. We will also learn how to judiciously decide whether multimedia contents and Flash are indeed required for a web page / web site.
Web page optimization involves decreasing the file size of the HTML document and any images/multimedia content that are embedded in that web page.
The Internet is a network of computers and these connections transmit a web page from a server to the client computer. A web page (or any file on the web) is not transfered at one go but it is sent from the server in small pieces called packets.
Remember, web page optimization requires a good amount of effort, but it makes you a better web developer at the end so the time spent is worth it. I will now detail how you can optimize each component of a web page. Links to related articles are provided if you want to explore further and know more on web page optimization.
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