Why Has Playa del Carmen Real Estate Become So Successful?

 By: Thomas Lloyd
Why is it that a little fishing town that was entirely ignored by both Mexicans and international travelers for the first 50 years of its existence suddenly transformed itself into one of the Latin America's foremost tourist and real estate areas in less than a decade? While no one factor can be identified as the sole key to the sudden and rapid success of Playa del Carmen real estate, reviewing several key factors together point to a recipe for success and ongoing appeal of this vibrant and adaptable market.

The following reasons all contributed to Playa del Carmen's sudden boom in the 90s and 2000s, and continue to make real estate here attractive today:

The Beaches - Of course, this is the big #1; once anyone has seen the wide, white beaches and that unique turquoise color of the Caribbean, it'll be a place they'll dream about forever. This factor combines with natural features such as the colorful coral reef in the ocean (which people can explore diving), with the palm trees, colorful birds and, in general, the area's splendid nature.

Cancun - As mentioned above, this town was entirely overlooked for 50 years, and the beaches were 100% abandoned before that for over 400 years (since ancient Mayan times.) So, something was needed to draw people's attention to the existence of these beaches; that "something" was the creation of Cancun over 40 years ago from scratch as Mexico's first entirely planned resort community. Along with this construction came heavy investment into international promotion. One huge benefit has been Cancun's international airport, which is only 45 minutes away.

Unique Lifestyle Atmosphere - If buyers were looking for what Cancun offers - mostly high-rise condos on the beach, with some downtown homes - they would simply buy in Cancun ... and many do so, with great satisfaction. But what drew attention to Playa del Carmen is that it was (and is) something different. The town grew up along the beachfront with small downtown blocks and beach access at just about every street; the lifestyle is walk-everywhere, and the atmosphere is quaint and provincial.

Variety in Real Estate Choices - While the greatest variety has appeared recently, even as far back as the 80s - well before the boom - buyers could choose between condos, homes, villas and land -downtown, beachfront and full-service gated communities, or a combination of any of three.

Attractive Prices - Like then, a very important factor now is that the vast majority of buyers can actually afford it.

Considering thee points, people should have little trouble seeing why Playa del Carmen real estate became so popular, and real estate buyers should have little trouble choosing it as their new home!
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