In today's world, if you're not marketing on the internet, you're missing a rich opportunity. These are the words of the father of Guerilla Marketing, Jay levinson. Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson.
Many small businesses are waking up to the benefits of targeted permission-based automated email systems, realizing it's much more appealing when a prospective customer asks for information to arrive in their inbox than waiting for them to come to your website. After all, how many times a day do you check your email?
Why Use Video Email?
Videos are getting lots of attention now, everybody is posting to you tube, Viddler and others. You are finding more websites with videos to introduce themselves, products and branding and can also be very effective in communicating tasks, training employees and distributing information to your workforce. So why wouldn't you want to use video in your emails?
Do you know? People only remember:
* 10% of what they read
* 20% of what they hear
But they will remember:
50% of what they see and hear simultaneously
Why do you think tv advertising is so expensive? It is effective, because people are remembering 50% of what they see and hear.
What does this this mean? Video!
Lets couple that with the fact that 70% of the the people that respond to your advertising and marketing won't buy today but will buy with in the next 12 to 18 months. They will buy when they are ready to buy and not when you are ready to sell. So ask yourself will they be buying from me?
You can yield an extra 17% - 34 % increase in business by focusing on that 70%.
Increase your chances by keeping yourself or your company in front of them with email, however you want to separate yourself from others by being different and standing out. How do you do this? Video email marketing. Remember "50% of what they see and hear simultaneously".
With video email you can create eye catching e-mails that stand out from your competition, brand yourself and your business. Stop sending the boring, regular text email and blogging and leverage VIDEO for attracting your customers.
Many of you may be thinking using video in email is a pain, too complicated but it doesn't have to be that way. There are video email marketing systems out there that make it as simple as sending a regular email.
Video can be integrated into an email, email campaign or auto responder email with the click of a button. This will make your email stand out from everyone else, they will remember you.
Through the use of video you will build relationships quicker, which mean more sales faster. People buy from people they know and trust. The best way for people to believe in someones sencerity is to be able to see them talking, watching their expressions and hearing their voice tones. You also have a much better chance of getting your message across to someone in the manner you meant with less misinterpretations than can happen with text.
Video email allows you to show and demonstrate products, services, and more. This is your best choice for getting your messages to your prospects and remembered by your prospects.
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