Article Sphere Logo
 

Why You Must Know Your Prospect Before You Write a Word of Copy

By Expert Author: Francis Lui | Article Abstract
Word Count: 431 words | Views: 16 view(s)
If you don't know your prospect, your copy may not be selling as well as it should. You might write benefits that the prospect doesn't care about. He might be busy, but you may end up writing long-winded copy. You may end up solving problems that the prospect doesn't have.

When you know your prospect well, you can hit her hot buttons. In your copy, you can put yourself in her shoes and relate to her. You'll know what to say to get her excited about your product or service. And you'll know what benefits to point out.

In other words, you'll be able to write copy that sells when you know your prospect.

For example, let's say you're selling an ebook to indie game developers. The ebook has marketing advice to help indie game developers market their games and make money from them. Most indie game developers are skilled at programming, but aren't skilled at marketing. They want to learn more about marketing so they can make money from their games.

To sell the ebook to them, you wouldn't say their programming skills would be improved when they read the ebook. You'd say they'll have the marketing knowledge they need to earn a decent income from their games.

When you know your prospect, you can also paint a picture that appeals to them. For instance, indie game developers love making games. They especially love making games they would play themselves. They find it hard to make money from their games. A fear they have is not having enough money to pay their bills. There's no guarantee that their game will sell, and that makes them uncomfortable.

With that information, you can paint a picture that appeals to them. You can have them imagining themselves making games they love that they would play themselves, making good money from their games, having their bills easily paid on time, and a confident feeling that they'll make money from their next game because they have marketing knowledge from the ebook.

So you can see that when you know your prospect, you can write much stronger copy.

To understand your prospect, write a list of what you know about him. List his beliefs, fears, and desires. Talk to people who are like your prospect. Visit forums that your prospect goes to. Read books, magazines, or Web sites that your prospect reads.

You can write stronger copy when you know your prospect. Be sure to understand your prospect before you start writing your copy.
Francis Lui

About the Author/Author Bio

Want more web copywriting and Internet marketing tips? Get your FREE 31-page report along with a FREE newsletter subscription to The Web Copy Letter at http://www.francislui.com/. Visit his site now by clicking on the link. Francis Lui is a web copywriter with web technical skills.

Article Source: http://www.articlesphere.com/Article/Why-You-Must-Know-Your-Prospect-Before-You-Write-a-Word-of-Copy/187173

Article Submitted: 2009-05-21 | This Article has been viewed 16 times.

Rate Article

Related Videos

Simple Writing System: Bullets
Simple Writing System: Nitty Gritty
Copywriting Tips: Waking People Up
How to Sell From Your Heels - Copywriting Tips
Copywriting Tips: Unique Sales Position
 

More "Copywriting" Related Articles

 
 

Listed below are more articles related to the above article from the "Copywriting" article category.

People interested in the above article "Why You Must Know Your Prospect Before You Write a Word of Copy" are also interested in the related articles listed below:

 
Article writers are paid 2 cents per word at the average, specifically today when competition in the field has blown up and looking for clients has become a little bit harder than, for example, 2 or 3 years ago. This has led many individuals to reconsider their desire to work for an online audience, what with the considerably scanty compensation compared to the amount of work anyone is projected to do.
While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention.
You can use capital letters in your copy to emphasize something. But you have to be careful. If you use capital letters too much, it gives the impression that you're shouting. It may even appear dogmatic. And that turns off prospects.
When writing your copy, avoid including too much hype. Adding too much hype is a common mistake if you're new to writing copy. When you hype up your copy, customers find it hard to believe your claims and won't buy. Or they may believe your claims, but when they buy your product or service, they'll find out they've been fooled. And it backfires on your company in the long run. They'll spread bad word-of-mouth. Refund requests will increase.
The right tools can help you write your ads faster and better, as well as post your ads more quickly. Invest in the right tools for creating your classified ads, and you have a better chance of achieving what you want to achieve from your ads.
The greatest reward of being a freelance copywriter is to earn a good income while working from the comfort of your home. Below, I have discussed some special strategies to become a successful copywriter by writing freelance articles. By observing the hints and suggestions in this article, you will be well on the way to making a sound decision regarding whether freelance copywriting will be a good choice for you to make.
The problem with most classified ads is that they either don't have a call to action, or the call to action is ineffective. If you want to get more traffic and more sales from your ads, make sure the call to action is specific and tells your visitors exactly what to do. This will increase your conversions dramatically.
 
Article Directory Home All Categories Writing And Speaking Copywriting
 

Can't find what you're looking for? Try Google Search!
 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish German English Estonian Filipino Finnish French Galician Greek Hebrew Hindi Hungarian Icelandic Indonesian Irish Italiano Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Dutch Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Spanish Swahili Swedish Thai Turkish Ukrainian Vietnamese Welsh Yiddish