You can use capital letters in your copy to emphasize something. But you have to be careful. If you use capital letters too much, it gives the impression that you're shouting. It may even appear dogmatic. And that turns off prospects.
I used to visit a local forum regularly where one of the posters used capital letters a lot to emphasize his points. We'll call him SP. SP would post how-to or “inspirational” articles on the forum. (Although this is about a forum, it still has a lot of similarities with sales copy.)
In SP's posts, he would use capital letters a lot by writing a word in all capital letters here and there.
From my point of view, it looked like he was shouting. It seemed as though he was trying to force his opinions down my throat. The tone of his posts was dogmatic. I didn't like it. And from talking to other forum members, they didn't like it either.
He would also talk down to his readers as though they were stupid or lazy. Whenever he talked about himself, it always seemed like he was boasting how great he is. Whenever I read his posts, it always made me feel inferior.
Although he would emphasize his points with capital letters, he rarely gave proof to prove his claims. It was as though the claims he made were true simply because he said them.
I never looked forward to reading his posts because they always made me feel worse afterward. (By the way, in sales copy, you can't win sales by making your prospects feel worse.)
SP started a company later on and created a company blog. He regularly wrote in his company blog for more than a year. But all his blog posts only had a few comments at most, and a lot of them had zero comments. Eventually, he stopped posting in his blog altogether. He removed the link to his blog on his company Web site.
Even after more than a year, his blog was unsuccessful. I'd say that his writing style and using all capital letters was likely a cause of it. (Interestingly though, he's a nice and friendly guy in person. But his writing gave the opposite impression.)
If you want to emphasize your points in your copy, be careful if you use all capital letters. Try using other ways to emphasize your points. You can write in bold letters. Or you can italicize your words. You can also underline them. Highlighting your words with a yellow background is another way.
So instead of using all capital letters, try emphasizing your words using another method if you can.
Listed below are more articles related to the above article from the "Copywriting" article category.
People interested in the above article "Why You Should Be Careful When Using All Capital Letters in Your Sales Copy" are also interested in the related articles listed below:
The most important skill that must be mastered for anyone wanting to be successful online is copywriting. Jason Fladlien , like many highly successful Internet marketers, has become a master copywriter, often creating complete products sales systems in under a day. We overview his 9 step systems approach in this article.
When web content copywriting is been done, the writers should keep this in mind that internet is a jungle where web users are information foragers within it. Many researchers say that majority of internet users just scan the websites to find the useful information as fast as possible. Therefore the success of website writing depends mostly on conciseness, scan ability and objectivity. So to make your writing successful on the web follow these points and also don't ignore the below important things.
Many online marketers think that it is extremely hard to get SEO strategy and the copy to speak the same language. It is half true, and the great thing about a professional SEO expert is that they are able to compose copy for any website so the material is enjoyable and also aimed for search engines.
The best way to enter the writing business is to start with freelance copywriting. Freelance copywriting is a good money-yielding job. Every business activity requires marketing the materials in the written form, whether big or small. Freelance copywriting may involve materials right from tiny advertisements to big training manuals. Web marketing is very effective to run the business in a fast way. Web marketing involves web sales pages, online catalog copy, web site copy, pay per click advertising, etc.
Writing great sales copy is a skill that must be learned. Very few of us are ever born with this skill. That is why reading up on copy writing as much as you can is an important aspect of improving. This article provides a few helpful few tips.
It doesn't matter if you have a lot of experience or absolutely no experience in writing sales copy, there's always room to improve your writing. This article provides 3 free tips that will help you increase the effectiveness of your sales copywriting.
We've all read catchy slogans and taglines that seem so apt. They fit the product they are selling so well, they seem so natural and simple. But the reality is the writer behind those memorable lines worked hard to find the perfect words to capture the public imagination. That's what copywriting is all about.
