Wow, How Expectations Have Been Altered

There have been many changes as far as the expectations for women over the past few decades. From women’s desire for furthering their careers to their percieved beauty, much has morphed from year to year. Today’s females are presented with expecations about weight, plastic surgery, and even growing old.

For most of our parents the most pressing decision regarding the signs of getting old was whether or not to color their hair, or age gracefully. In hindsight, this question seems easy, even comical to have to ponder. Women, once concentrated on raising their family and home life, are now confronted with a whole new reality. Women are shown on TV or in movies as no less than perfect. How many times is it that you see over weight, plain looking women staring in movies, TV shows and even commercials? The answer is never. Women nowadays feel a necessity to constantly stick to a diet, change their appearance with procedures and to remain youthful no matter what their age.

Many women will argue that they feel no pressure, in fact it is their own decision to change their look. And that may, in fact, be true. But society places a thought process, consciously or unconsciously, on our women. This fact is proven by the sheer number of young women who receive breast implants. Many of these girls are not even old enough to drive a car however are being influenced to have surgery. If that pressure is not placed by society than by who is it placed by? And as women females grow older, and the symptoms of aging become more obvious, more and more women are reaching for miracle solutions to halt the process.

This fact is evidenced by the large amounts of anti wrinkle products available on the market. Cosmeceutical corporations have been cashing in on this vanity by creating anti wrinkle and anti aging creams and serums for public consumption. With expensive surgeries not being an option for the average American, non persciption formulas are the newest rage. Promises of removing wrinkles and preventing future ones have women and men, quite frankly, rushing to purchase these formulas. The fact that some of these creams actually do prevent many signs of aging only seems to be contributing to the epidemic. But is the consuption of these creams and the pressures for women to remain looking youthful too much for women to endure?

As a society we have witnessed the results that concentrating on weight loss can have for women and men. The embarassement and lack of self confidence of many Americans because they do not fit the norm of what a body should look like are overwhelming. Do we really desire to pursue this same logic with the appearance of wrinkles as well? Unlike weight, wrinkles and other signs of aging are unavoidable. One may be able to avoid gaining weight but its impossible to avoid growing old. Everyone will get old and everyone will die. What type of emotional let down are we setting ourselves up for?

No one is proclaiming that anti wrinkle products are bad, or should be avoided by any means. If people feel better by using the products then these creams should be available. The observation of this author is simply that as Americans we have a habit to use things in excess, and as a result have ridiculous expectations. Scientific breakthroughs in the anti wrinkle market are great, I just pray that our society does not exert undo pressure on females to remain youthful, when growing old is simply unavoidable.

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