Put yourself in your client's shoes. No, strike that. Put yourself in your prospect's shoes (a prospect being someone you've never marketed, sold to or married before). She doesn't know you; she doesn't trust you, and she couldn't care less if you drop dead tomorrow. But, through deft marketing - you've captured her attention! Her eyeballs are yours!
If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto.
One of the most frustrating parts of owning a business is trying to get your target customers to act. You know they are out there. You know that they need your product. You know that they are willing to spend money on your product. But, for whatever reason, they just will not take action and buy your product.
You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time. You can use the internet, television, radio, newspapers, bus stop benches, billboards, and almost anything else you can think of to advertise your company.
In business, there are many ways to get publicity. But there are only few times when you can have that for free. In most cases, business owners are left looking for affordable or cheap means for them to be able to spread the word about their biz. This is the reason why postcard mailing marketing has become popular and is still being applied as of today by many advertisers.
Direct mail can be great for your marketing plan because it is relatively cheap, compared with television advertising and billboards, but the down side is the low response rate. A 1 to 2 per cent response rate means you need to send out a lot of mail. Direct mail is helpful because it can help you track your sales, by either using differing coupon codes per region or Zip code, or by color coding your direct mail pieces. But there are ways you can improve your response rate without breaking the bank.
How much control do you have over your catalogs? Do you pay attention to where everything is going in them, what products are featured on what page along with how large the advertisements are? Do you track all of your sales in order to help redesign your catalogs to better serve your customers? The last of those questions is the biggest and the one fewer companies care to pay attention to. The fact is catalog printing offers a company a method of customizing their advertising in a way few other forms are able to achieve.
The trend of the future will most likely be catalogs that resemble magazines as closely as possible. This catalog marketing idea will give you a catalog design that will increase the perceived value of your catalog and increase its readability and acceptance. OK, you want to know where I’m getting this crazy catalog marketing idea from... I’ve got a copy of my report “64 Fantastic Ideas to Increase Your Catalogs Response” right in front of me, and I just pulled out idea #1 to share with you.
It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8 per cent per year.
Here is a quick list of what should go into a direct mail campaign to get great results... Create urgency. Include a deadline to get people moving. Something like “Call before Saturday to get this special deal” works wonders to motivate people to take action.
Use these catalog marketing secrets to create a catalog that sells! It takes more than just a great design to get a catalog that makes money! I have so many free catalog marketing tips, to share with you. Having spent the last 37 years creating profitable direct mail and catalogs, I’ve discovered some amazing catalog marketing secrets! Secrets I’m going to share with you today...
Of all the advertising tools available to a small business, postcards are among the most effective. They are relatively quick and easy to produce, they get read, people don’t mind getting them, they are cheap, and they just plain work. What more could you ask?
A recent study by Vertis Communications in Baltimore found that 46 per cent of adults responded to direct mail in 2007. This remains steady from 47 per cent in 2003. So what does this mean to you? It means that Internet has not yet taken over the world of marketing and you can and should still use direct mail as part of your marketing strategy.
Even in today’s internet age, some traditional marketing techniques can still be wildly effective. One example is postcard marketing. Postcards are still much more likely to be read than direct mail letters, and they can still grab customers’ attention. But when should you send postcards to your customers? Well, to be honest, anytime you send feel like sending a postcard is a good time, assuming you design them effectively and send them to the right people. Still, here are five great times to send out some business postcards...
When you start on a direct mail campaign that includes business brochures or postcard printing pieces, it’s easy to get caught up in the more “fun” decisions. Which color of paper should we use? Let’s look at all the photos we have available! Although those choices are important, what you should spend the majority of your time focused on is your purpose for the direct mail campaign, your mailing list, your offer and your results.
Nowadays, with everyone doing a lot of personal business online like paying bills and shopping, it’s a good time to amp up your postcard marketing campaign. You might think that people ignore postcard mailings anymore, but actually that trend seems to be turning. Now people are ignoring spam emails rather than postcard mailing and other direct mail pieces because they aren’t getting as many of those types of mail.
Know your Dos and Don’ts of Direct marketing taboos before embarking upon your marketing campaigns. To highlight, they are namely National Do-Not-Call-Lists for telemarketing, Permission Marketing for email, unethical spamming, Direct Response Infomercial - Window Period for Do-No-Call restrictions, Direct Mail Bulk Discounts Entitlement.
No company should be without a strong stcard marketing approach. This style of marketing is such a proven and effective form of advertisement that any company bypassing it is failing to capitalize on a great approach.
Take the guess-work out of your direct mail response rates. Start with a few simple tests to determine the best approach for your audience and then roll-out your results to larger campaigns.
Postcard marketing provides a quick and easy way for businesses to drop short notes to their customers just as a way to show appreciation for business.
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