Your products label and package design plays a number of rolls in product marketing. Together the elements create a product story and will get consumers to take notice. The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging.
Extensive research has gone into researching the effect color plays on the emotional psyche of consumers during the purchasing process. In order to hone in on consumers during the critical moments before they make a purchase graphic designers must elevate their feelings for the product.
No matter what product you are custom designing labels for it's important to start out on the right track to avoid expensive revisions and reprints. In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.
Expert Author: Tracy Miles
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Product labeling can be the difference in a consumer's decision making process. This is what makes it so important that the manufacturer choose the right style and material for your products label along with a spot on design to represent it. The ideas below will give you some insight into a successful label design.
Expert Author: Eva Jonson
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Less is often more when it comes to food product labeling. Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law. A label that is muddled will not help to sell your product. Design a label that is appealing to the eye that includes the legal requirements while being a valuable marketing tool for the product, company and brand as a whole.
When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a message without saying a word.
Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.
There are two main components that are used to draw consumers into making a purchase: label design and packaging. In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements.
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