Expert Author: Dennis Loh
What exactly is marketing? Some people may simply define it as promoting a product or service. As we all know, the word “marketing” actually comes from the word “market”. You need to remember the six important elements of “MARKET” before planning any marketing activities and campaigns.
Your products label and package design plays a number of rolls in product marketing. Together the elements create a product story and will get consumers to take notice. The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging.
Extensive research has gone into researching the effect color plays on the emotional psyche of consumers during the purchasing process. In order to hone in on consumers during the critical moments before they make a purchase graphic designers must elevate their feelings for the product.
No matter what product you are custom designing labels for it's important to start out on the right track to avoid expensive revisions and reprints. In this installment on custom label design we will discuss steps you can take to get on the right track for your next project.
Expert Author: Tracy Miles
To me it means lots of things, the first being family. We all went "home" to the country for Christmas, all 6 of us which over time turned into 23 of us! It was always hot - very hot (yes I am an Aussie). No air conditioning, not even a fan, a very small house, and most years an argument. We always blamed it on the heat!
Product labeling can be the difference in a consumer's decision making process. This is what makes it so important that the manufacturer choose the right style and material for your products label along with a spot on design to represent it. The ideas below will give you some insight into a successful label design.
Expert Author: Eva Jonson
Are you looking for the best lead generation company for your business? What according to you are the best qualities that a B2B Lead Generation Company should have? There are ‘n’ number of lead gen companies available on the internet, who can become you best partner for a successful lead generation? Check on... Verify and validate based on their company profiles, the experience they have in the industry, compare with each other.
Less is often more when it comes to food product labeling. Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law. A label that is muddled will not help to sell your product. Design a label that is appealing to the eye that includes the legal requirements while being a valuable marketing tool for the product, company and brand as a whole.
When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a message without saying a word.
Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.
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