Public Relations Article Category


Public Relations Articles

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Medical device coverage among financial outlets is dwindling, so says Chris Gale, who is the vice president of the EVC group, a public relations firm that works directly with medical device companies. Recently one of his primary editorial contacts was reassigned off medical devices coverage. Gale says one of the reasons there is less medical device coverage in the financial media is how difficult it is for a medical device company to get innovations approved by Food and Drug Administration (FDA).
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Most business owners' primary focus is to grow their business. To do so, many focus on messaging, branding, public relations and stellar service/products to drive repeat business. All of these strategies and tactics work to bolster business development. But, why not take business development a step further and develop a personal marketing plan for yourself?
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When you need an entrance - or an exit - custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media.
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Public relations, or PR as it is commonly recognised, are an efficient system to encourage and {preserve|maintain] your company image in the eyes of the public. It mainly exists to make you look good! In this case, 'public' can be defined as a person who either previously has, or will have an attitude about you. These people can be any person from potential clients, supporters, community associate and students to members of the media. The list can go on and on.
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Distributing press announcements can be a invaluable marketing activity mainly because it allows you to get all the latest news about your company to a targeted audience with journalists who are able to all potentially generate further coverage on your behalf by publishing your news in their industry magazines, tabloids and websites. Among the many lesser known and understood benefits associated with press release distribution however is the benefits that you can receive on the search engines on account of the links that one can publish inside your press releases.
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Most people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there's a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn't what you say; it's what you hear. So perk up those ears and close that mouth of yours if you want to land those top tier media placements you so desire.
Expert Author:
Has this happened to you? You get everything ready. All your materials organized and lined up. You're so excited. You create this awesome pitch, send it out, you're clear you're going to be a star... and then nothing- crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing - no response. And next week, still nothing. What gives? And then you make a fundamental mistake. You decide you can't do PR.
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Writing a book is hard work, and even more difficult is finding an audience for it. These days, publishers and literary agents are often finding new talent and signing book deals with bloggers - people who already have a large following and are consistently sharing their ideas and thoughts with the world. (It makes sense: If a blogger has 2,000 daily readers, then he or she probably has 2,000 people interested in reading/buying their book.) As an author, you probably have brilliant ideas and unique takes on issues every day you can share. But if you're not delivering your messages via a blog or similar platform that allows the world access to your voice, you're definitely missing out on a golden opportunity.
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You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and yet, having more expenses. Or maybe you've tried to get publicity in the past only to find little or no response. You want to attract loyal customers, increase your profits and enjoy more freedom in your life, but everyday it's getting harder and harder to be seen. Well, PR can help.
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Breaking news is news in the truest sense of the word - from "hard" news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a great way to grab the media's attention for you or your client.
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