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Expert Author: Tiffany C. Wright | Summary In these days of perpetual negative news about the economy and the stock market, one runs the risk of getting caught up in the bad news and foreseeing the same for your business. Yes, business will likely drop, perhaps by double digits if it has not already. However, a declining business in a declining market is not a death knell if you do not let it become one. Now is the time to focus in on your customers. Do NOT cut your prices. When you cut your prices you risk commoditization of your service and product offerings. What you should focus on instead is in adding significant value to your goods and services. Expert Author: Colleen Davis | Summary Research might be the foundation of marketing, but how is one to go about performing this research, and what kind of results are they going to get? One of the most in depth forms of research you can do involves using a survey group, but make no mistake, there are concerns to consider as well. Expert Author: Colleen Davis | Summary In another articles I wrote I mentioned two different good methods of research for your marketing. In that article I chose to focus entirely on researching the marketplace through what other businesses have done and are doing. Now I’m going to focus on the second method, which is researching directly through your customers. Expert Author: Kaye Z. Marks | Summary Any worthwhile company is going to know that they need to do a lot of research if they want to stay around for long. When it comes to the products you make, improving the products that you currently have, the commercial printing you focus on with your advertising, and the areas that you concentrate your marketing, you need to know what people think. Expert Author: Robert Johnston | Summary Do you truly know your target market? Do you really know what types of people have the potential to buy your product or want your service? Do you know how to best plan your next poster printing project so that the resulting ad appeals to your potential customers? You might think that you do, but unless you have spent time researching this, you likely do not know all that you could, and should, about the people you are trying to reach with your business advertising efforts. Expert Author: Michele Harris | Summary Conducting market research can afford you invaluable insight into your products or services. The following are some tips to get the most out of your research. Expert Author: Patrick OConnor | Summary Market studies are performed to evaluate real estate market conditions with regard to an existing or proposed property. The focus of a market study details competition within the submarket, the strength or weakness of the submarket. Also, market study indications that the submarket will continue to improve or weaken and how the existing or proposed subject property is likely to perform within the submarket. Expert Author: Leni Chauvin | Summary Are you an entrepreneur, small business owner or solo professional who wants to know what your customers and prospects are thinking? It's really simple to find out: just ask them! The answers you are seeking can easily be found by conducting a simple survey and this article will show you how to make your survey successful. Expert Author: Robert F. Abbott | Summary When you create a survey, focus on creating one that is as unbiased as possible, recognizing that the fairer the survey, the better the data, and the better the data, the better the decisions you'll make. Expert Author: Chris Hawkes | Summary In a previous article "Market Research: Qualitative, Quantitative and Everything In-Between", we explained the differences between quantitative and qualitative market research studies. We also promised to provide an example of a two-phased research approach, incorporating both qualitative and quantitative research approaches, in order to highlight the differences of the two types of research. Here's our example... Expert Author: Chris Hawkes | Summary Smart business managers use market research to understand how the needs and attitudes of their customers are being met by the current products in the marketplace and to understand that where there is customer dissatisfaction with a product category that there might also be an opportunity! Expert Author: Michael Russell | Summary Conducting fieldwork is much easier today than in years past. The stereotypical "kitchen table" field service is passing into history. In its place are companies that specialize in field management. The new breed of data acquisition-company is capable of providing questionnaire formatting, screener writing, development of instructional and peripheral materials, shipping departments, field auditing and all coordination of data collection, coding and tab services. Expert Author: Michael Russell | Summary Open-ended questions are those to which respondents can reply in their own words. In other words, the researcher does not limit the response choices and the respondent has the choice to respond as he or she wishes. Market research is one of the most important but often overlooked part of business management. This article highlights many real life analogies to this important business function and provides some excellent advice to entrepreneurs. Market research is a key ingredient in today's business environment. In this article Tim Knox, an expert on business, gives some sound advice to entrepreneurs about market research that can help make better business decision and make the critical difference between business success and failure. Expert Author: Manuel Cresp | Summary Most consumer reports are important in advising consumers to do three things when considering purchasing a product.
a) research, research and more research b) comparison shopping c) how will this product fit into my lifestyle Expert Author: Leni Chauvin | Summary Need help bringing a new concept to the marketplace? Not sure how to market your product or service or what your target market is? This article shows you how to get the help you need easily and inexpensively. Expert Author: William Teleo | Summary Finding business ideas is easy enough. There are endless possibilities that range from products to services which are in need of improvement or modifications. Producing new, improved products or services than those existing is an advantage over the competition. However, prospective entrepreneurs often forget an essential component of their future businesses. Expert Author: Hallidae Thomason | Summary What is market research really and why is it such a huge emphasis for so many people?, one might ask. Can't you just create a good product that will attract it's own market? Do businesses really spend that much time doing something so boring? Yes, No, Yes. The fact is that with out market research a business will fail and this is the most common misunderstanding for the thousands of small businesses that leap up in this country every year and then die out almost as quickly. Expert Author: Matt Bacak | Summary Market research doesn't take a rocket scientist. Most of us do it everyday without realizing it. As a business owner, you should educate yourself in the market research tools available to you. What you learn from a little research could save your business.
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