Research Article Category


Research Articles

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The Telecommunication and Wireless Industry is one of the most profitable industries in the world recently. So, it isn’t at all surprising why innovative and groundbreaking ideas are implemented to secure a good spot in the market rankings. As an industry that is mainly characterized by the rapidly evolving technology, it is expected to have a strong market research foundation, which every company must have, to enhance their services and provide what the customers need.
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Market research is a crucial stage to help any company in the health industry to determine the demographics of their target audience. The data gathered are also essential to plan and implement the most effective strategy to be included in the campaign. To fully grasp the importance of market research in the healthcare industry as well as in other types of businesses, here’s a list of its advantages and why businesses shouldn’t skip this part...
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Data from mixed mode questions are hard, if not impossible, to interpret accurately. Here is an example of a mixed mode question and my problem analysis related to interpreting the results this mixed mode scale would produce. Notice how the double concept appears workable, but quickly gets the researcher into trouble as he or she tries to understand the result. In a follow-on article, I will provide a solution to the dilemma posed in the problem analysis provided here.
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Sample size is dependent on your need to detect changes of a specified order of magnitude for the topic you are studying. To achieve a higher probability of being correct (i.e., a lower likelihood of being wrong) requires larger sample sizes. However, cost will often prohibit you from the "perfect" sample size solution.
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In their efforts to maintain high levels of economic growth and guarantee the continued development of western provinces and rural areas, China's economic policy makers have realized that western consumers, especially American consumers, can no longer be counted on to purchase all consumer goods coming out of the manufacturing heartlands of the eastern coastal regions of the Yangtze and Pearl River Deltas.
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This paper examines the defects of focus group research and suggests that a better alternative to focus group research is web-based surveys using the well-established Delphi Technique. Qualitative research is an important part of marketing research today. When marketing managers say "we'll do some qual" they almost always mean focus groups. Other types of qualitative research are rarely if ever considered.
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Obviously, the differences in cost structures between telephone and web-based data collection methods are highly dependent on the research requirements. However, web-based studies, when stratification requirements are modest typically have a lower CPC (Cost per Complete). Telephone lists are inexpensive to purchase, but the call-through cost to find the right respondent can be high.
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It is critical to align the data collection approach (e.g., telephone or web-based) with the questionnaire design. Implementing a web-based versus a telephone study questionnaire requires treating some design issues very differently. Ultimately, aligning the data collection method with the questionnaire design is a function of evaluating the strengths and weaknesses of each approach in relation to the goals of the study.
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Taking an eclectic approach to data collection ensures the strengths and weaknesses of each approach will be evaluated in the context of the research objectives. The issue is not whether a study using a specific data collection approach is superior or inferior to another approach, but rather whether the research objectives are served better by one approach over another.
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Requirement of information and facts in order to make a specific decision culminates in need for market research. Depending upon the final data to be gathered from research and financial resources at hand to determine which technique to be used for a business, there are many ways to perform market research, and most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.
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