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Expert Author: Craig Harris Statistics and data are incredibly powerful tools in any environment. As anyone giving a speech is taught, the inclusion of data and facts is a sure fire way to win over an audience and get them to believe your point of view, and as any computer game fanatic will tell you (or anyone who plays golf) they are incredibly addictive and fascinating to watch and improve. Nowhere is data more important however than in business and specifically online where businesses work based on numbers and statistics gathered from market research, advertising campaigns and other sources in order to learn the habits, likes and behaviours of their audience/customers. Expert Author: Dan Miller Using Web analytics just to churn out reports for management is like driving a Porsche in bumper-to-bumper traffic. You're not putting the pedal to the metal and using it for all it's worth. If you want to start improving your marketing campaigns, I encourage you to do more than just compile data on the number of visitors and conversions. Instead, think about where those visitors came from, what they actually did on your site and why they did it. Expert Author: Lori Gariepy Unless you've been living under the proverbial rock, you're already aware that businesses throughout the United States are facing some tough economic times. Some businesses won't make it through. Other businesses will take a hit but will be able to keep going. So what's the key to helping your business rally through these trying times? Keeping a calm mindset, and figuring out ways to do more with less. Expert Author: Dan Miller Your Web-analytics solution is likely providing copious detail about customer and prospect behavior, such as number of unique visitors, site-navigation patterns and top entry pages. But are you using it to shed light on how well email-marketing campaigns are performing? For example, do you know how many email visitors reached the cart and then left before completing the purchase? How long email visitors spent on each page? Which pages caused most of them to bail? Which email campaigns have higher conversion rates - even though their open and click-through rates are similar? Expert Author: Greg Taylor Finding success in online marketing really comes down to traffic, and a popular traffic tracking service called Alexa can help you a lot. So what is your website traffic ranking? Alexa can give you a pretty good idea. These ranking are published, and ranked according to popularity. When you get into the lower numbers, the value of a website can be in direct correlation with the Alexa ranking. Expert Author: Carey Azzara Checking bounce rates is similar to x-raying your website. You can learn quite a lot about how healthy your site is and the results can point you to the areas where you need to make improvements. Remember, you are likely to have 5 seconds or less to grab a new visitor's imagination. Are you confident your site is up to the challenge? Expert Author: Jeremy Gislason Not tracking is like driving blind - you can crash any time because you can't see where you're going. Tracking traffic helps you to know your sources and from there, you'll know how to maximize on them. Expert Author: Jasmine Stone There are ways to track who will be visiting your site. The more traffic you generate the more money you will make. You want to make sure that you have all you need to see if you're getting the traffic you want. There are several ways to track the traffic on your site and each has its own pros and cons. It will fully depend on what you need at the time and how much you are willing to invest. Expert Author: Jenny Styles So, you think you're off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it's time to move your site to the next level. It's time for Web Analytics. Expert Author: James Smi It is important that you understand how to increase your website traffic, but even more important is being able to read your website traffic statistics. Without understanding your website traffic statistics, you may be unaware of how little traffic you really are getting. It is vital that you know things such as how many visitors you are receiving, what time of the day you receive the most traffic and what things on your website seem to be the most popular. If you understand your website traffic statistics you will be able to do all of these things and more. Expert Author: Jill Smi One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer. An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question. Time periods can be a day, week, month or quarter of a year. Don't look at any time smaller than a day as the data may not create an accurate picture of the traffic. Expert Author: Frank Herald Web analytics is the process of quantitatively analyzing how your visitors/customers interact with your website and various other online elements of your organization including components like email newsletters, advertising campaigns, discussion boards and forums as well as your online marketing initiatives. Expert Author: Billy Nudgell In this article, Billy talks about optimisation of landing pages to achieve high web traffic conversion rates. He goes on to explain the measurement techniques used to iteratively refine landing pages for improved performance. Copy is absolutely crucial to not only delivering a great customer experience on your website but also converting all that traffic. This is true for traffic that originates from organic search as well as pay per click advertising. Expert Author: Roderick Coleman One of the best ways of web marketing is to analyze the traffic that you already have in your website. Inorder to meet the expectation of the visitors of your website, you will need to get a clear idea about who is visiting your website, from where there are visiting and which page of your website they visit more. Expert Author: Roderick Coleman Web Traffic analysis is equally important as web traffic generation for the improvement of a website. To stay on the winning track, it is important to make an expert analysis of where the customers come from and what they prefer to have. Expert Author: Roderick Coleman Wouldn’t I be so great if you could know who are visiting your website, how they come to know about your website and most importantly which page of your website they prefer more and from which page these visitors are exiting the website and why? These are valuable information for any online business inorder to tweak their website to meet the customer expectations. Expert Author: Dev Daas Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. Expert Author: Gaurav Walia Understanding and using web analytics. In recent years, website marketers were concerned with increasing hits and the stickiness of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a holdover from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world. Expert Author: Santos Kumar In my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about failure. Expert Author: Jaswinder Singh If you don't know your visitors, it makes it *very* difficult for you to improve the performance of your website and turn more visitors into customers - AND - get more quality traffic. For the simple reason that you're effectively working blind.
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