Questions on Marketing on Positioning and Brand Strategy ……………………..?
Posted by Answers CommunityIdentifying a unique position that offers a combination of benefits that are desirable to the target market and are not affected by competition is a key step in the ___________process.
A. product differentiation
B. positioning
C. value proposition
D. VALS
E. Geo-demographic
________________is the positive differential effect that knowing the brand name has on customer response to that product.
A. brand loyalty
B. brand preference
C. brand valuation
D. brand equity
E. none of the above
An advantage over competitors gained by offering consumers greater value is called a _________________.
A. USP
B. positioning statement
C. target market
D. competitive advantage
E. none of the above
Ensuring a product occupies a clear, distinctive and desirable place relative to competitive products in the minds of target consumers is called___________.
A. market positioning
B. market segmentation
C. target markets
D. competitive advantage
E. none of the above
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B.D.D,A
Getting comprehensive information about the competitors is hard. Only few companies have done comprehensive researches . Recently I came across this site – ecompetitors.com, which apparently has quality information on top 10,000 global industries.
It is worth a look.