While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention.
If you don't know your prospect, your copy may not be selling as well as it should. You might write benefits that the prospect doesn't care about. He might be busy, but you may end up writing long-winded copy. You may end up solving problems that the prospect doesn't have.
You can use capital letters in your copy to emphasize something. But you have to be careful. If you use capital letters too much, it gives the impression that you're shouting. It may even appear dogmatic. And that turns off prospects.
When writing your copy, avoid including too much hype. Adding too much hype is a common mistake if you're new to writing copy. When you hype up your copy, customers find it hard to believe your claims and won't buy. Or they may believe your claims, but when they buy your product or service, they'll find out they've been fooled. And it backfires on your company in the long run. They'll spread bad word-of-mouth. Refund requests will increase.
When developing your Web site, it's important to make sure your Web site loads quickly. If it takes too long to load, your prospect may get impatient and leave. So what are some ways to make sure your Web site loads fast? Here are 5 tips...
Expert Author: Francis Lui | Category: Blogging It's important to get people to read your blog posts. Learning a few copywriting techniques can increase your readership. By applying just one copywriting technique, you can boost your readership by up to 100 per cent and more.
Expert Author: Francis Lui | Category: Forums A little more than a year ago, I was browsing a forum and noticed a forum networking mistake. It was on a forum related to dating advice for men. A “guru” named RL posted an unsolicited article explaining his philosophy on how to meet women. Depending on a forum's rules, there may be nothing wrong with that. Some forums might even encourage it, if the guru is a respectable and established expert.
Expert Author: Francis Lui | Category: Business Parkinson's Law states, "Work expands so as to fill the time available for its completion." When you understand Parkinson's Law and know how to apply it, you'll tremendously increase your productivity. Read this article to learn more.
It can be confusing whether you should use jargon in your copy. If you use too much jargon, you run the risk of confusing your prospects and making the copy hard to read. On the other hand, if your prospects understand the jargon, but you made the copy too simple, they may get annoyed. So what's the solution? Read this article to find out.
We'd all like to get more done in less time. The more you get done, the more results you generate for your business. And the more you'll increase your income level. What are some ways to increase your productivity? Here are 7 ways...
The design of a Web site is important. If you're making these mistakes, you may be scaring your prospects away. You want your Web site easy to use. Prospects should feel in control of your Web site, not intimidated by it. What are some mistakes when designing a Web site? The first one is...
It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background. Here are some tips to help you write in a conversational tone.
In an earlier article, I talked about 6 ways to build your Web site traffic. In this article, you're going to learn 6 more ways to build your Web site traffic.
When you write your copy, you have to be respectful of your prospects. You can't talk down to them, insult them, or make them angry. If you do, they'll toss your copy in the trash or close their web browser. Here are examples of copy that offend...
Back in school, you learned all sorts of grammar rules. Whenever you made a grammar mistake, your English composition was returned to you with red ink. Words were crossed out. Paragraphs were highlighted. Maybe your teacher even scolded you for making such silly grammar errors.
Building traffic is important for your business. Before you can make any money through your Web site, you need traffic. But how do you build your Web site traffic? Here are 6 ways...
A common mistake is not telling the prospect what to do at the end of your copy. From our point of view, it seems obvious on what the prospect should do next. We think the prospect should be able to figure it out himself. Spelling out the obvious might even insult his intelligence, we think.
Having a guarantee boosts your sales. If you don't have a guarantee, you should strongly consider having one. Here's why... Your prospect has worked hard for his money. Most people don't want to risk their hard-earned cash, and that includes your prospect. He's afraid that if he buys your product, he might end up buying a dud. He's also afraid that the promises in your copy will be broken, so he's afraid of being ripped off.
Prospects today are skeptical. Many of them have been fooled in the past and won't readily believe you. Some of them have been taken advantage of. If prospects are too skeptical of your product or service, they're not going to buy. So how do we get around this problem? We solve this problem by giving proof.
When writing copy, a common mistake is writing in long paragraphs. The result is that when you look at the copy, you see big blocks of text. When the prospect sees the copy, he's thinking, "This looks like a lot of work to read..." Because of that, the prospect may decide not to read your copy, especially if she's busy or pressed for time. All this happens in the first few seconds.
