Billboards are everywhere: freeways, park benches, bus stops, and even on sides of businesses and old buildings. But are they right for your business? If you can convey a message using visuals and limited text, you might be able to make the cost of advertising on billboards worth every penny. But if your business requires a bit of explaining, you're better of placing an advertisement in a print publication because people glance at billboards and therefore do not have time to read heavy text messages or to jot down vital information.
Expert Author: Alyice Edrich | Category: Marketing Regardless of the type of business you run, you need publicity. Publicity, however, isn't cheap and it isn't easy. Don't know the first thing about creating buzz, obtaining publicity, or catching the attention of the media, you say? Don't worry! By following the nine tips below you could be well on your way to gaining free exposure, obtaining expert status, and making additional sales.
The pressure in today's society to stay ahead of the game-in work and play-leaves little room to build or maintain good marriages. In fact, rumor has it that one in every two marriages end in divorce. Whatever the number, a quick look at a divorce court's docket will have you wondering if getting married is even worth it. But I'm here to tell you that yes, indeed, marriage is worth it-with the right person.
You've heard the claims before: "I made $200 doing absolutely nothing", "I've made hundreds of dollars while I slept", "I made $500 in one week and there was no effort on my part", and lately, "The recession has been the best thing that ever happened to me! I make more money today than I ever did when I worked my full-time job". But can you really trust such claims?
Expert Author: Alyice Edrich | Category: Music I met Jana Alayra, back in 1999, during one of her church concerts. The energy she brought was electrifying. The children went crazy over her performance, so crazy that you would have thought Barney or the cast of Sesame Street had entered the building. When her performance was over, she came back to sing some "adult" songs for our women's ministry and talk about her life as a Christian. She left us in tears, but more importantly she left us inspired. I hope that this interview has captured the essence that is Jana and it will cause you to want to learn more about her...
Expert Author: Alyice Edrich | Category: Music Ken Elkinson is a brilliant musician with a wonderful taste for music and it shows in everything he creates. Being a dabbler myself, I appreciate that his Christmas CD includes more than one genre. In my opinion, it spices up the album and makes it more enjoyable and less likely to grow old fast. I recently caught up with Ken for a quick interview and I was really surprised with his down-to-earth approach to the business. Unlike most musicians who have the "all or nothing" mentality, Ken likes working a full-time job and creating his music on the side-that's not to say that he's not okay with going pro full-time.
Getting your product into a chain store is no easy task. Not only do you need to prove your product fills a gap or is better than existing products on the market, you need to make sure you can meet the production demands of those chain stores. And that costs money.
Free workshops are great for educating consumers about your products or services. Workshops are hands-on. They evoke participation from the audience and they allow the audience the opportunity to get a real feel for your product or service.
Have you dreamed of owning a home of your own, but just haven't been able to put enough into savings for that dreaded down payment? Do you worry that you'll find the dream home of choice, only to be told your credit score isn't good enough for a home loan or that you have far too much debt? Do you fear that once you get into your home you will lose it because it's "more" than you thought you could afford? Then this post is for you!
"Mom, what do you mean I can't have a birthday party this year?" "Well, we just don't have the money." "But mom! I have to have a party, please?" "Alright then, but we'll have to compromise." "Thanks mom! You're the best!" Sometimes, we just don't have the money to throw together an elaborate or fancy celebration, do we?
All you need to have a successful back yard camp out are a few kids, some tents, an open pit for roasting marshmallows, junk food, a little imagination and a few supervising adults! Not to mention, a back yard. I started planning summer camp outs when one year, I decided I didn't want a house full of kids over for my son's birthday. I wasn't in the mood to clean up that mess. So, I borrowed a few tents from the neighbors, told all his buddies to bring warm pajamas and their sleeping bags, and to be prepared for an all-nighter!
Switching from traditional, pay-per-minute plans to unlimited long distance calling plans can be a scary step for families with a limited budget. That’s why it’s important to make sure the switch actually benefits your family’s needs and to help you make the right choices, I’ve put together this little tutorial.
As my husband and I sat down to our weekly bible study - to work on the "Loving Your Husband" or in my husband's case, "Loving Your Wife" bible study - I was left wondering if this study was really for me. After all, I was the one always sacrificing in my marriage, the one always lifting the extra finger, and the one going the extra mile. Why should I be asked to re-evaluate my role in this marriage? Why wasn't I learning how to change my husband? To make him a better mate?
How many times have you forked over xx dollars just to watch that money go down the drain? Have you ever wondered what went wrong or what you could have done differently? I know I have. Advertising is truly a game of hit and miss. It’s a numbers game. The more someone sees your company, your product, or your name advertised, the more someone hears it being talked about by columnists, reviewers, or a trusted friend, or reads about it on forums and blogs, the more trustworthy it becomes. And without trust, there simply is no way you or your business can win!
Expert Author: Alyice Edrich | Category: Branding I think one of the hardest parts about running a business has got to be building a brand. Branding is about putting your company name out there in such a way that your targeted audience knows what your company offers just by hearing its name. Branding is about building trust with the public, about building a reputation, about name recognition.
Isn't it amazing how much stuff we can collect in only a few short months or worse - years? Where does it all come from? How come we don't see it invading our homes before it's too late? And why is it that we never realize just how much "stuff" we have until company is coming and we're in a rush to make our homes look "clean and tidy"?
Congratulations on taking a step towards fulfilling your dream. As a new business owner, advertising is very important - if people don't know about you, they can't buy from you. But as a new business owner, your budget is probably limited which means you've probably spent most of your capital on developing your product line and establishing your company. Below are some simple, yet effective ways you can begin marketing your business on a low budget...
Over the years, I’ve changed my pricing structure based upon the economy - when the economy’s good, the pay is good and when the economy’s bad, the pay’s enough to get by. But I’ve never written for $1 per article and I never intend to do so. There is just no reason why someone living in America, with such high living expenses, should settle for such an outrageous fee.
Last month a colleague asked me to give Squidoo a try. So after much research, I signed up and placed a few lenses online with the goal to complete one new lens every week over the next few months. To make sure I understood how Squidoo worked and what made the lenses profitable, I researched various lenses and their lens makers.
"Are You A Sell Out?" That one simple question can be a powerful, life-altering, decision-making question, can’t it? It can go on to beckon answers to more in-depth questions, like: Are you a sell out because you chose to stay at home with your kids? Are you a sell out because you only work your homebased business part-time and haven’t turned it into a conglomerate?
