Expert Author: Deborah Jackson | Category: Marketing To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There's no way around it. Because if what you say about your business doesn't sound irresistible to your prospects when they read it, then they'll move on to the next person. Guaranteed.
Expert Author: Deborah Jackson | Category: Marketing We've all heard the saying 'If you build it, they will come' from the Field of Dreams movie. We also know that, 'the day you plant the seed is not the day you eat the fruit.' But why do we want everything now? It's because we're conditioned through the media that everything is supposed to happen miraculaoulsy quickly in our lives e.g. 'Thinner thighs in 30 days', 'Quit smoking in 2 days', 'Build your database list to 20,000 in 4 months', 'Sell $1.5million dollars of product in 12 months'! Slow down for a minute.
Expert Author: Deborah Jackson | Category: Marketing In my book 'Easy Marketing for Women', I talk about the six tools of persuasion - simple principles first outlined by Robert Cialdini, the expert on persuasion. These principles stand the test of time... so let's explore some ways to apply them in our marketing. Once customers have committed to buy something from you, it's fairly easy to ask them to take the next step. This works on the psychology that once we've committed to 'yes', we don't like to about face and say 'no'. Selling lawn seed? Promote the best fertilizer to go with it. Never let an opportunity go by to sell more to an interested, convinced customer.
Expert Author: Deborah Jackson | Category: Marketing My colleague reported a huge sales boom this week, which we celebrated. "How did you do that?" I asked. "Oh, I marketed my program," she said. "I'd been distracted for a long time by some tech issues and I finally got a chance to promote it again." Hey, that sounds familiar...
Expert Author: Deborah Jackson | Category: Marketing Business owners are the most easily distracted humans on the planet. We get excited about one marketing strategy and then jump to the next if it seems more interesting or exciting. Here's a short list of questions you can use to get clear on your marketing activities and to be much more effective and 'break thru' to the next financial level.
Expert Author: Deborah Jackson | Category: Marketing Most service professionals are just happy to have some prospects floating around in their sales pipeline. Not good enough. You need to constantly aim for something far bigger that this. You want to be able to cherry pick your clients from a string of potentials, don't you?
Expert Author: Deborah Jackson | Category: Marketing Have you ever looked at your list of things to do and just wanted to run away? Procrastination sometimes does get the best of us self-employed people. Everything seems to be a priority therefore we tend to put some things on the back burner. The point is, if the items on your to-do list have to do with marketing your business to attract clients then you don't want to ignore them otherwise your pipeline of prospects will be empty in 6 months or less.
Expert Author: Deborah Jackson | Category: Marketing How many of you have got on the road and then realised you didn't really have a clue where you were going? If you want certainty in 2010, to arrive at your destination and to do it in style, you need to plan things. Sure you have a business plan that you gave to the bank so they would give you your loan, but is that a precise set of milestones that will guide you through 2010?
Expert Author: Deborah Jackson | Category: Marketing The price of your product or service should be a reflection of its value. Most consumers intrinsically believe in the "you-get-what-you-pay-for" philosophy. So what's the right price for your offering? I don't have a magic formula for setting price, but I will share with you a key to determining the right price: value.
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