Everyday I see people pouring loads of money down the drain by paying too much for their clicks or paying for clicks that are worthless. The reason they are doing this is because they are making the Killer Adwords Mistakes. It's frightening how often I see these mistakes repeated time and time again. So please, do yourself a favour. Read this article and start saving yourself some money right away.
There are many articles about how to find keywords for your site. I’ve written a few myself. However once you have them, how do you use them on your web pages so that the search engines will find your pages when people search on those keywords. In short there are a number of important places on any web page where you need to include your keywords for that page.
When we hire companies to help us, most of us look for some form of qualification that assures us that they can do the job we want doing. It's a sensible check to make. So when you are hiring a company to manage your Adwords account, you can relax if they have the logo that shows they are a Google Adwords Qualified Company. Actually you can't, as this article explains.