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Expert Author: Molly Gordon | Category: Small Business
Find out why choosing the path of authentic self promotion and marketing your small business effectively will challenge you to evolve continually as a person and as a professional.
Expert Author: Molly Gordon | Category: Marketing
Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace. The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I have decided to highlight them in this article.
Expert Author: Molly Gordon | Category: Marketing
My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. In this article you will find the questions that can help you discern your own market niche.
Expert Author: Molly Gordon | Category: Marketing
An elevator speech is an indispensable tool for promoting your work. It is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer. Learn how to prepare it.
Expert Author: Molly Gordon | Category: Marketing
Find out why professionals often resist choosing a market niche and how you can benefit from thinking of your market niche as the location in which you make your offer. One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer. Think of your market niche as the location or domain in which you make your offer.
Expert Author: Molly Gordon | Category: Marketing
Find out why choosing your niche market will free you to be the biggest, most authentic, and most complete offer possible. For years I struggled with the concept of niche. I knew that choosing the right niche market was considered essential to business success, yet for me, as for many professionals, choosing a niche felt like the kiss of death.


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