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Expert Author: Peter George | Category: Marketing
You may be thinking that staying top-of-mind is an expensive, time-consuming proposition. It does not have to be. In fact, it can be much easier and much more effective than you ever imagined. Take a look at the seven ideas below. You will see that they are not difficult, are not time-consuming, and are not costly. Most important, they are effective.
Expert Author: Peter George | Category: Small Business
It is often said that attitude is the greatest predictor of success. How true... how true! It very well could be that nothing is more important than your attitude. In fact, in my opinion, for you to realize your greatest potential and profitability, you must have the right mindset. Without it, the odds of reaching your goals are lower than they should be.
Expert Author: Peter George | Category: Marketing
As self-employed professionals, we are often looking for a brilliant marketing strategy to implement... searching for the remarkable tactic that results in tremendous returns... the latest and the greatest of these that give us all the business we can handle. Well, you can stop! There are no brilliant, remarkable, or even new strategies and tactics that will keep a steady stream of clients flocking to your door.
Expert Author: Peter George | Category: Small Business
Some of your greatest opportunities are ahead of you, although some are seemingly not a possibility. But all you have to do is decide to try ... to take the first step... to put something into motion... to just do it. There's a reason why Nike chose "Just Do It" as its slogan. It's the first step to getting results, and that's what business is all about.
Expert Author: Peter George | Category: Small Business
As self-employed professionals, we are always looking for ways to get ahead. What we often do not realize is that we hold ourselves back. For whatever reasons, we keep ourselves from achieving our greatest potential. Once you understand and embrace this, nothing can hold you back.
Expert Author: Peter George | Category: Small Business
If you had to survive solely on the fish you catch, you would do everything possible to give yourself the best opportunity to not only catch fish, but also catch those that taste good and provide bountiful portions.
Expert Author: Peter George | Category: Small Business
When it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field.
Expert Author: Peter George | Category: Marketing
It's not surprising that, when it comes to developing a new marketing plan or brand, everyone wants to get right to the sexy stuff - the design work. It's not surprising, but it is definitely unfortunate.


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