Expert Author: Shaun Kirk | Category: Marketing
Marketing a private practice is a multi-faceted activity. The most successful practices utilize many different types of marketing and promotion. Successful practice owners realize that marketing is not just something that one does only when the patient volume is low. They know that marketing is a perpetual pattern of behavior that never slows or comes to a halt.
When you are “reasonable” about why a statistic cannot go up and accept excuses for low statistics, you as a practice owner go more and more into apathy. And so does your team.
One of the most common complaints that physical therapists have today is that they feel their practice is running them and that they're being pulled in every direction instead of really running the practice themselves. It's easy to list out what may be going downhill, but the ultimate question is how do you turn those things around?
When you are "reasonable" about why a statistic cannot go up and accept excuses for low statistics, you as a business owner go more and more into apathy. And so does your team. But on the other hand, improving the employees' ability to handle their jobs well, giving the staff real, obtainable production demands and getting them to achieve these targets regardless of the "excuses" is certainly not apathy. It is called being causative or making things happen as an executive.
Are you running your business or is it running you? There is a simple solution. One of the most common complaints that business owners have today is that they feel their business is running them and that they're being pulled in every direction instead of really running the business themselves.
The only barriers that are worth solving are the barriers that actually keep you from winning the game. If you aren't sure what the game is, then you might consider any problem in your office significant enough to handle. This could be something such as having two staff members not getting along and you spending an afternoon trying to patch things up, when most likely if you'd just throw them in a room they'd work it out and you could get back to solving the barriers that are in the way of your practice goals being achieved. A true barrier is something that you must confront fully and handle or you will never get to the next step.
Some problems or situations need to be faced without flinching or avoiding. We can make all kinds of excuses so that we don’t have to face something, but every time we do, we usually end up with more problems later.
How right do you need to be in your decision making process in order to succeed in business? As a business owner, you are a leader whether you like it or not. Whether you like it or not you have to guide your group in order to expand your organization. And whether you like it or not, there are some difficult situations that you have to confront and handle - hopefully in a way that inspires confidence in you from your staff.
Business owners I have met commonly know what they should do but most of the time they lack the courage to make the decision and act. I see this so often - an owner knows exactly what he needs to do to expand his organization or handle a particular staff member, but chooses to do something else; something easier to face, something easier to confront. This choice, in essence, makes him do the wrong thing. A real leader is one who does the right thing for the group even if it doesn't win a popularity contest.
As a business owner I’ve had staff come and go over the years. Some have done extremely well and others not so well. During the time I was directly involved in running my business I found some weaknesses in myself that tremendously affected things that were going on. It was not uncommon for me, whenever something was not going well, to ignore it. Sometimes I would hope it would go away or I might ask somebody else to solve it for me, whatever was going on.