Business cards are a marketing must-have. But many cards I see are missing key ingredients - a mistake that seriously impacts their effectiveness. Following is my list of 10 things every business card should include.
Expert Author: Debbie LaChusa | Category: Marketing Does color really matter(tm) You bet it does. Colors evoke meaning and emotion. Find out what the color of your logo says about your business.
Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.
I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.
Expert Author: Debbie LaChusa | Category: Marketing If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this(tm) There is one sure way to boost sales and create awareness. It may not be sexy, but it WORKS!
Expert Author: Debbie LaChusa | Category: Marketing When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. Think about the taglines you know and remember. They help you remember a brand and the ONE thing that company wants you to remember.
Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you(tm)
Expert Author: Debbie LaChusa | Category: CRM If you're like me, you've had plenty of experience with BAD customer service. Just think about the last time you had a bad experience with a product or a service.
Expert Author: Debbie LaChusa | Category: Marketing November is the perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic. November is a great time to send out Thanksgiving cards to show your appreciation to your current customers, vendors, business partners, or anyone who refers business your way. You can also send cards to prospects. They will appreciate the thought, particularly when they realize that you are not asking them for anything. (This is not the place for a sales message. Your only purpose is to make contact).
Expert Author: Debbie LaChusa | Category: Marketing As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission. You'll want to be prepared to handle this BEFORE it happens.
You've probably heard the saying it's easier to keep an existing customer than to get a new one.
You probably read my headline and thought, wait a minute, isn't that backwards(tm) Isn't it supposed to be "Ready, Aim, Fire(tm)"
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets. Here's a great technique that doesn't cost a dime!
Expert Author: Debbie LaChusa | Category: Marketing So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost.
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad.
Expert Author: Debbie LaChusa | Category: Marketing So what do you do if you're a small business owner and you have a very limited marketing budget(tm) Here's one strategy you can use to get the most mileage out of whatever dollars you have to spend.
Expert Author: Debbie LaChusa | Category: Marketing Publishing Special Reports is a great way to share your valuable knowledge with your prospects and customers. And, it can be a very effective low-cost marketing tool. Learn how, plus get 10 ideas for Special Report content in this article.
Expert Author: Debbie LaChusa | Category: Marketing What's a small business owner to do if they have more than one audience to market to(tm) Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan(tm)
Expert Author: Debbie LaChusa | Category: Marketing What do you do if your business, product or service is something hardly anyone is aware of or understands(tm) Or worse yet, if it is something they are afraid of or want to avoid(tm) Here are 3 tips.
Ouch . . . sounds pretty drastic I know, but. . .
If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results(tm)"
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