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Expert Author Jon Ostler    AddThis Social Bookmark Button
 
Jon Ostler

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Expert Author: Jon Ostler | Category: Website Analytics
This article summarises and emphasizes the importance of web analytics in the increasing climate of measurement and accountability where increasing amount of marketing budget is being shifted from traditional advertising medium into the online environment. It also presents several important online metrics that any marketeer can instantly use to gauge the effectiveness of their online marketing campaign.
 

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