Expert Author: Kelly Robbins | Category: Branding Differentiating your hospital from your competitor's can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don't cost an arm and a leg.
Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? What do you as a practitioner do to ensure your patients comprehension?
Expert Author: Kelly Robbins | Category: Marketing According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.
Take a look at how marketers and entrepreneurs are using MySpace as a marketing tool
Expert Author: Kelly Robbins | Category: Marketing Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to the customer.
Expert Author: Kelly Robbins | Category: Business Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us).
Expert Author: Kelly Robbins | Category: Marketing Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.
Expert Author: Kelly Robbins | Category: Business In this article we take a look at different ways doing interviews can grow your business.
Expert Author: Kelly Robbins | Category: Marketing Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all small business owners should do before setting their prices.
Expert Author: Kelly Robbins | Category: Marketing Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own.
Teleclasses are one of the easiest and inexpensive marketing techniques I've used. This article discusses a few of the top reasons why I do several teleclasses a month and how you can use them to grow your business.
Expert Author: Kelly Robbins | Category: Branding We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things.
Whether you're a sole practitioner or a very small employer, many home business owners are personally involved in almost all aspects of their business, and find that almost every spare minute is spent thinking about work, even on vacations or while doing errands.
Expert Author: Kelly Robbins | Category: Marketing One of the most powerful advertising tools for any business is a testimonial from a happy patient or client. Learn how to use testimonials in your healthcare marketing.
This article looks at press releases and provides five easy ideas for topics to write about.
Expert Author: Kelly Robbins | Category: Marketing Attracting new clients, especially the right kind of client, can be easy. Simply give away free information. Clients learn more about you and you easilty attract clients that you like to work with.
This article takes a look at making things happen. Why do we make commitments (like New Years resolutions) and then stop after a few weeks?
5 key things you should do before you interview someone for a copywriting project. These 5 things are key to writing great copy that everyone approves.
In this article we discuss one of the most basic components to growing your business and having a web site. Do you have this one simple thing on your web site?
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