Expert Author: Kim Klaver | Category: Leadership Submitted: 2006-07-07 | Word Count: 588 | Views: 115 "How do I get good people to listen to me?"
When's the last time you asked yourself that?
Part of the reason marketers everywhere have such a tough time getting people to listen to them is because their audiences (i.e., us) don't believe them entirely.
So how can they become an opinion leader?
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-07-07 | Word Count: 253 | Views: 43 That's what the ACN gal's email said today:
"I'm looking for effective 'pique' phrases to pique the person to attend a one-on-one, or evening events."
Pique=arouse, as in, arouse someone's interest.
Here's what I told the gal.
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-07-07 | Word Count: 575 | Views: 53 During the commencement address for Stanford University's graduates in June, 2005, Steve Jobs, founder of Apple Computer (co-founder of Pixar animation studios e.g. Finding Nemo, Cars), and inventor of the wildly popular iPod, confided something the audience had never heard. Here's how that started...
Expert Author: Kim Klaver | Category: Multilevel Marketing Submitted: 2006-06-22 | Word Count: 567 | Views: 42 On a call yesterday following the pyramid post, people wanted to know what to say if, they're presenting the business or product, someone pops the question,
"Is this a pyramid?"
Before you brainstorm over your winning comeback, how about a quick check to see whether 1) your company acts like one or not, or 2) if you are acting like one (without realizing it, of course)?
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-22 | Word Count: 486 | Views: 39 Most everyone earns a living doing something - working for an organization or peddling something.
We are the peddlers. That is, all of us who have something remarkable (we hope) for others. Something we believe in - products, services, ideas and programs - that we hope a few people like us will try, buy, and be happy they did.
Expert Author: Kim Klaver | Category: Multilevel Marketing Submitted: 2006-06-22 | Word Count: 578 | Views: 38 Who gets the Pyramid Quack award?
On our conference call the other day, people wondered how to talk and act so that people would stop asking "Is this a pyramid/one of those things?"
One way is to stop, forever, saying and doing the things that evoke this image in the minds of others - i.e. people "who abuse their friends and try to sell them stuff, and get them to sell and take a percent."
Expert Author: Kim Klaver | Category: Multilevel Marketing Submitted: 2006-06-22 | Word Count: 883 | Views: 35 "If I were starting a Network Marketing company, I would say, what's a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?" (posed by Seth Godin)
People in the new group I'm proposing - amateurs and hobbyists doing network selling - have a different worldview about other practices too.
Expert Author: Kim Klaver | Category: Multilevel Marketing Submitted: 2006-06-22 | Word Count: 440 | Views: 45 "If I were starting a Network Marketing company, I would say, what's a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?"
So opined our friend Seth Godin in an interview with John Fogg this past December (and thanks, gulliver, for bringing this comment to my attention.)
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-22 | Word Count: 394 | Views: 34 One of the very hardest things for a marketer of any kind to accept is that not everyone will buy their product, no matter how great they think it is. And even if someone else believes it's fabulous too, that doesn't mean they'll buy.
Expert Author: Kim Klaver | Category: News And Society Submitted: 2006-06-22 | Word Count: 383 | Views: 190 A Star is Made: Where does talent really come from?
Reviewing a new 900 page academic book The Cambridge Handbook of Expertise and Expert Performance that will be published this month, Freakonomics authors report some very interesting findings.
(I highly recommend you read this piece if you have an interest in finding out how a star is made in any discipline.)
Expert Author: Kim Klaver | Category: Multilevel Marketing Submitted: 2006-06-22 | Word Count: 677 | Views: 28 As a fan of P&G and someone who's been educating the Network Marketing industry for 17 years, my heart sank when I read about P&G's latest marketing tactic - bribing women to use their friendships to sell soap.
NM has created an image of an industry whose people use and abuse their friends for personal gain. P&G has just created an army of 600,000 women who are using their friends in exchange for soap and coupons.
Expert Author: Kim Klaver | Category: Communication Training Submitted: 2006-06-22 | Word Count: 529 | Views: 110 Who said language doesn't matter in making relationships work?
In an interview with Deborah Tannen, whose new book, You're Wearing That?
Understanding Mothers and Daughters in Conversation, has just hit the top sellers list, the New York Times and Tannen have this exchange...
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-18 | Word Count: 628 | Views: 45 In a conversation I had the other day with the chairman of one of the top network marketing companies, he said (about his reps):
Why shouldn't they be able share the product and the opportunity?
Indeed. A totally understandable and necessary worldview from the owner of a network marketing company (and the sales reps in the company as well).
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-18 | Word Count: 468 | Views: 52 Interesting people have opinions and beliefs that they they feel strongly about.
Let's call these biases, especially when talking about theirs. Hehe.
Bias: A preference or an inclination, especially one that inhibits impartial judgment.
What does this mean for you marketing a product you love?
Expert Author: Kim Klaver | Category: Multilevel Marketing Submitted: 2006-06-18 | Word Count: 300 | Views: 40 When the network marketing business is offered to people, here's the number one attraction most recruiters offer...
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-18 | Word Count: 645 | Views: 32 That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this.
Expert Author: Kim Klaver | Category: Human Resource Submitted: 2006-06-18 | Word Count: 589 | Views: 44 In the previous post, "What's love got to do with it?" I reported that most of today's aspiring entrepreneurs say they do NOT put money first when they think of launching something of their own.
Instead, they want something they love, something that matters to them, where they can be their own boss, and then, yes, also earn some money with it.
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-18 | Word Count: 745 | Views: 34 When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you?
Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it.
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-17 | Word Count: 300 | Views: 35 We all know that savvy people don't believe us (marketers) like they used to...
That's very hard to accept when you are 1000 per cent convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you.
But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.)
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-17 | Word Count: 728 | Views: 23 Some people say that they're the same - word of mouth and network marketing.
Tom "Big Al" Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant.
Expert Author: Kim Klaver | Category: Marketing Submitted: 2006-06-17 | Word Count: 270 | Views: 29 That's a popular question.
Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product.
However, there is NO best way for all. Just like there's no product for everyone.
Here are five questions to help you decide what YOU should do.
Remember, you're the one leading, so choose what suits YOU. And no, it might not be the same way y...
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