A common practice with respect to selling informational books is to leave your customers wanting to buy more, this is counterproductive to both your sales and reputation.
Most authors dream of having some big publishing house publish their work, but the realization of having it happen and the trickle of royalties may just turn a dream into a nightmare.
With the introduction of online bookselling, the competition to get your book published is even greater - or is it?
Expert Author: Michael Mould | Category: Business One of the clichés that has always amused me is the one that states "Great Minds Think Alike."
Library book sales are getting more competitive, particularly the pre-sale events, but that is not an excuse for leaving your manners at home when you attend.
Everyone that buys a "How To..." book expects the book to tell them how to do whatever the subject matter is, but the book will be better received and more popular if it is written in a conversational tone rather than just a bunch of "do this" and "don't do that" lists.
Expert Author: Michael Mould | Category: Ecommerce There are many "How To" books these days that are print on demand published and sold online by some very knowledgeable authors, but few follow through and offer their customers anything after making the sale.
Expert Author: Michael Mould | Category: Ecommerce A few people have recently asked me why I think many of the big book sales are banning scanners and it has been a topic of discussion among many booksellers.
Expert Author: Michael Mould | Category: Ecommerce When a bookseller chooses a name for his/her business, should they be concerned with the name they choose, or does it even matter?
Expert Author: Michael Mould | Category: Ecommerce All of us have received vicious email from our customers that we felt was unjustified or just plain stupid, but do not let your infuriation control your pen when responding to them; use common courtesy and be respectful.
Every time I log in to my email account, I find dozens of "opportunities" for making a ton of money - guaranteed - but the guarantees are as worthless as the opportunities. Sometimes, I wish I could meet the people that make these offers just so I could see if they would lie to me like that in person.
Expert Author: Michael Mould | Category: Ecommerce I was once told that if you want to understand what motivates any big company to enter a new market that all you need to do is follow the trail of the money involved.
The object of the packing materials used is to ensure that the contents, i.e., the book, arrive at the intended destination without damage, but what extremes are necessary?
There are untold numbers of "How To" books published covering just about everything imaginable, so what can you do to instill customer confidence and promote both understanding and continuing education of your customers?
Online booksellers traditionally used their cell phones, an Internet connection, and a third-party lookup service to determine the value of a book before purchasing it for their inventory. Now, there is a new critter available that requires no Internet connection, and some online booksellers are in a quandary with respect to which type of service to use.
Expert Author: Michael Mould | Category: Marketing When I was a child, my grandmother told me we were all given two ears and one mouth for a reason. It is something that I have found very useful to remember in both my private life and in business.
After spending hundreds of hours writing, editing, and organizing your book, you don't want to experience lackluster sales that discourage you from future writing endeavors, so you need to learn a little something about how to sell your book too.
Did you ever notice advertisements for products that claimed you must act quickly to benefit from the currently offered price? This kind of promotional advertising has spilled over into business opportunities and you should avoid such "opportunities."
Expert Author: Michael Mould | Category: Books It is not uncommon for someone to ask, "Is this book really any good?" There are ways to find out and some not so obvious things that are all indicative of a book's quality.
Expert Author: Michael Mould | Category: Taxes Since the inception of the various online marketplaces for booksellers there has been a lot of abuse with respect to the reporting of both federal and state tax obligations; don't be fooled, the authorities do have ways of finding you out.
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