Essentially when you run an online business or any business for that matter, you need to do testing to see what is working in your marketing efforts and what is not. You want to ensure you stretch your dollars and that your dollars are being used in the right areas of your business and in the right amounts. This is why testing everything you do is very important.
Time and time again you hear that your money is in your list. Actually, this is true. Your list is a goldmine because if you capture names through a squeeze page aka opt-in page you have these names at your disposal and can send offers to them again and again. You own these names. If you’re short for cash or want to make some quick cash, simply send your list an email and presto! Instant sales!
Having only a couple of hundred dollars to begin building a list with isn’t much, but it can be done. If you were just focused on numbers and wanted to generate the biggest list in the shortest amount of time , I would use ListOpt. ListOpt.com's list builder is a co-registration service that is a lead generation service. It will help you to build your subscriber base quickly, easily, and inexpensively, with targeted double opt-in subscribers to your newsletter. ListOpt would be a great way to get you started.
Conference calls are an excellent way at getting to know your audience and having your audience get to know you. It allows you to build a certain level of trust that is essential for any business. If you have an online business, I highly recommend offering conference calls every now and again to strengthen your relationship with your audience.
Selling a product all on its own online takes work. There are strategies and tactics to help entice your visitor to buy. You could write reviews on the product, which makes your recommendation more real to your prospective customer. You could also sell to them directly which can be quite risky if your approach is too forward and salesy. There is even the strategy of the $1 trial offer and then giving them the option of buying once they’ve test-driven the product. But these are only ways to sell your main product. How about making more money on the upsell or backend?
Forced continuity is basically forcing your potential buyer to buy. So, in order to get product number one, you have to pay monthly instalments in order to receive product number two but of course you can cancel at anytime. You basically force your customer into making the purchase in the hopes that they will continue with their subscription. It’s a clever way to increase your sales because you have already grabbed your visitors payment information. By them providing their payment information clearly shows that hey are in the “buying mood”. This makes for a happy seller.
I keep hearing from people that believe the search engines can tell if you submitted the same article to many article submission sites and that it would lower your page rankings. So how important is this really? Well, I've got good news for you! You don't have to change every article a hundred times to submit it to the various places out there. Here’s the deal on duplicate content. First of all, you’ve got to understand one thing. Google and pretty much no one else at this present moment picks up duplicate content. So yes, Google will penalize you but no one else will.
One of my subscribers mentioned that they had read that one has to give away more content today than in the past. Supposedly that we have to move the so-called free line and offer free content or content that might have previously been sold. They also wanted to know how this concept affected what I offer on my free CD and all the bonuses that go with it.
Producing an online product is a great way to make money online. It’s fast and there are no shipping costs simply because your product is downloadable. It’s a great selling feature to the customer because they can instantly have access to the information in no time. But what if they are not pleased with your digital product? Should you offer a refund?
Creating a publishing empire is a task in itself but well worth it. If you have a nice selection of ebooks that you’ve created you could build your brand quite easily. What I’d recommend is buying different urls for each of your ebooks. This is what I suggested to a student of mine who had 35 ebooks under his belt.
Adding audio or video to your website can play a major role in increasing your conversion rates. Your visitors will be able to engage in your website in a way that static web pages cannot offer. By having videos and audio files, you can more readily personalize your message even more adding the big “T” factor to the equation... T as in TRUST. If you can gain the trust of your visitors they will become your loyal viewers or listeners and look forward to your next personalized message to them.
Here are some great ideas you can use to find some affiliate programs to get started in making some money online. Firstly, you can check inside the private members area on my site where I list a bunch of affiliate locations for you to go to. However, whether you are a member of my site or not, you may want to also check out CommissionJunction.com or Clickbank.com. Those are some other great places for you to access existing affiliate programs to make some quick cash.
A book is a great lead generator if you can promote it well. However, nobody’s going to help you promote your book just to promote it because there’s not enough money in it, especially a physical book. Also, nobody’s going to invite you to do a teleseminar with them because even if you get on there and you sell a $37 or a $15 book, the individual whose invited you to do the teleseminar is only going to make five whopping bucks. They could make a lot more money doing other things.
Private Label Rights has become a popular way for thousands of web business owners to get their business up and running. Actually, those already established online also use Private Label Rights to expand their already existing business. Let me explain what Private Label Rights entails along with some questions I’ve been commonly asked.
When working with JV partners it’s essential that they know what type of list you have. They want to know how many people will get getting the email and how many potential sales they could make. Essentially they want to plan ahead and know if something is worth their while or not. So, should you give your conversion numbers to your potential JV partners even if your list is small?
Choosing keywords for your website is essential in getting traffic. If you know what your niche audience is looking for and there are certain keywords they are typing into the search engines, you need to know what these keywords are. The one thing to think about when it comes to looking for keywords is to look at what your competitors are doing. You need to find out who your competitors are, what products are they are selling, what are their companies’ names, website names and addresses etc. You need to dig and research the competition.
When writing the subject lines for your emails, there are some essential steps to ensure your emails get opened, are not marked as spam and convert well.
There are definitely some no-no’s to look out for when writing subject lines for emails. Some words are more prone than others to get identified by the spam filters.
What should you make sure you include in emails to ensure they don’t get picked up by the spam filters, besides an unsubscribe link? Communicating with your list is essential in building your business. But if you don’t follow some concrete rules, it can kill your business.
Testimonials are always something I recommend you using to encourage people to make a decision. Whether that decision is to buy product or to join your mailing list, testimonials will help you to convert your visitors. So, the question is in which form are they most effective? Is one better than another?
Setting up a squeeze page is relatively simple, but like everything else you won’t be squeezing anyone unless you figure out a way to drive traffic to your squeeze page aka opt-in page. The first thing I would do when I set up a squeeze page is I would run Google AdWords to it first and nothing else. I would just run my ad to get prospects.
