A new or revamped website can deliver a tremendous boost to your bottom line – or it can be a big waste of money. Most business owners and even experienced marketers fail to consider all of the critical components that make a good website. Read this article to ensure that your site delivers.
Expert Author: Susan Tatum | Category: Marketing While you’re working hard to generate more leads and control your marketing costs you might very well be missing your best opportunities. Read this article to find out how to get more from what you already have.
Expert Author: Susan Tatum | Category: Marketing Marketing plans are considered fundamental to success, but often the need for a plan keeps businesses from getting any real marketing done. Read this article to find out why you may not need a plan and how to run a successful marketing program without one.
Expert Author: Susan Tatum | Category: Marketing Nearly every business owner is under pressure to reduce costs but there’s danger in eliminating the programs that bring you new business. This article shows you five ways to reduce marketing costs without reducing lead generation.
In most business-to-business or complex sale situations, online lead generation will get you more good leads, faster and at far less cost than offline tactics. But you have to do it right. Here are five steps to ensure your online lead generation efforts deliver the greatest results. Read this article to understand the big picture.
Expert Author: Susan Tatum | Category: Marketing Want to know if your marketing program contains all of the critical components for minimizing costs while generating the largest number of high quality leads? Everyone wants more leads and lower marketing costs, but you need a solid foundation to accomplish that. Read this article to discover if your marketing program has what it takes.
Expert Author: Susan Tatum | Category: Marketing By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies. Recessions scare a lot of people into reducing their marketing efforts, but for many companies recessions are a great opportunity to expand. Read this article to learn if yours is one of those companies.
A recent survey conducted by research firm, MarketingSherpa, found that business-to-business marketers are shifting from offline to online marketing programs in record numbers. Read this article to find out why and to learn five secrets to doing it right.
For reasons that are difficult to fathom, business-to-business website developers are frequently guilty of overlooking – or ignoring - two of the easiest – and most important - ways of ensuring a website performs at peak levels. These are testing and measuring. Read this article to find out how to ensure your website excels.
Want to know a great way to waste money when creating a new website or updating an old one? Ignore search engine optimization (SEO). At best, you’ll ensure that no one can find your website. At worst, you may find yourself plunging in the search engine rankings. Developing a successful new B2B website or updating an old one requires paying attention to search engine optimization. Read this article to find out why.
To be effective today a B2B website must do more than just look good. Unfortunately most websites are designed for exactly that. Read this article and find out how to move your designer to developing sites that actually produce results.
You’ve heard it before – probably more than you want. On the web, content is King. But do you really pay attention? Create a B2B website without good content and you’re just wasting money. This article provides a roadmap for identifying and creating effective content for your business-to-business website.
Expert Author: Susan Tatum | Category: Marketing Trade shows continue to be one of the biggest investments for business to business marketers even though they're often ineffective. Read this article to discover how you can protect your investment and make sure trade shows work for you.
Expert Author: Susan Tatum | Category: Marketing B2B marketers routinely burn 80 per cent of their best leads by ignoring prospects who are in the early stages of the buying process. Read this article to find out how to avoid making this mistake.
Expert Author: Susan Tatum | Category: Marketing Single-tactic marketing campaigns are woefully inadequate for creating qualified sales leads. Read this article to find out how you can increase the effectiveness of your campaigns by 75 per cent or more.
Expert Author: Susan Tatum | Category: Marketing The success of marketing program depends on targeting the right prospects. This is so obvious that it often gets overlooked. Read this article to discover a surefire way to make certain you're targeting your perfect prospects.
Expert Author: Susan Tatum | Category: Marketing Creating and launching a successful lead generation program may seem daunting. Here are 6 steps to generate high quality sales opportunities fast.
Want to generate more qualified opportunities for your sales team? Telemarketing is a key tool for lead generation and development. Here's what telemarketing can do for you.
Expert Author: Susan Tatum | Category: Marketing To stay competitive businesses and organizations (both large and small) must improve their marketing efficiencies and effectiveness. In the quest to increase results from marketing, companies tend to focus on tactics, but often forget to tie the better brochure, upgrading the website or running a new ad campaign all together.
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