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"Persuasion" Articles
 

  • Selling Sally - I should have thought of that!" "How did he come up with that approach!" That was my reaction when Gary May gave a brief overview of how he took a small sales force and created sales growth that makes a fighter jet with the afterburners on seem slow. So they take a $20,000 to $100,000 purchase and sell far more than their competitors, do it in one sales call with higher margins while closing in the 80% range! Now this is a fairly mundane yet expensive and required product such as your company phone and switch gear.
  • Influence: The Ultimate Workplace Advantage - Have you heard of the Law of Contrast? What about the Law of Authority? Or the Law of Social Proof? You won't find these laws in your country's Constitution or legal writings, but whether you realize it or not they affect your life every day. That's because these laws are being used to influence your thoughts and actions all the time, without your even realizing it. We all know, of course, that the advertising industry is constantly "pushing our buttons" --- that's how they persuade us to buy the goods and services they are selling. We accept that. Sometimes we are aware of the tactics and consciously decide whether or not to respond, but for most of the time we're oblivious to them. We simply react, and very often with the desired response --- THEIR desired response!
  • Romantic Persuasion Techniques for the Non-Romantic - Let's admit it. Not all of us possess the natural charm of Casablanca. While there are people out there who seem to have no trouble attracting the opposite sex and asking people out on dates, there are those who prefer to stay in the sidelines, wallow in cowardice, and be satisfied with just watching their romantic prospect from afar. But this can't go on forever and we know it. Eventually, we will have to face our insecurities and fears if we are truly bent on getting the man or woman of our dreams, or even if we want to meet new people at all. Shyness is safe, but there is never any fun in monotony. You will have to break out of your shell eventually and find out that romantic persuasion is not so difficult after all.
  • Influencing Others With Your Energy Force - You can make those that you come in contact with feel as you do, because you radiate vibrations of the way you feel and your vibrations are felt by others. When you concentrate on a certain thing you turn all the rays of your vibrations on this. Thought is the directing power of all Life's vibrations. Cultivate the art of feeling, for you can only make others feel what you feel. Hold only those mental states, which you wish other to take on. A persuader is a transferor of emotion. Emotion is power, you've got to have it within yourself before you can give it to somebody else. You can't transfer that which you are not experiencing. You have to have confidence because you are capable of doing something, not because you have already done it.
  • Persuasive Speaking Techniques - Perhaps you have already spoken before an audience, have given a credible speech, have driven the audience to a reasonable point and have been applauded a fair number of times. Now you wish to improve that foundation you have in speaking and influence.
  • Persuasion Techniques You Can Try Today - Have you ever tried persuasion techniques to get what you want? Consciously, I mean, because smiling and many other simple persuasion techniques are used unconsciously all the time. You might think that intentionally using a technique is somehow unethical, but I would argue that it depends on the purpose and the circumstance.
  • 10 Ways to Build a Cult Like Following - Recently I was contacted by a very successful Internet marketer who asked me what I would suggest to someone who wanted to create a cult-like following. This is right down my ally so I gave him some very good advice that he couldn't wait to put into action but the question got me thinking. What steps are there for anyone who wants people to want his/her attention and wisdom? The result are 10 ways to build a cult-like following. Of course each one of them could be a book in itself but here goes. 1. Initiation vs.
  • 12 Ways to Persuade People to Do More for You - Persuasion, it's something we need to be able to use every day…even if it's only to persuade our partners/spouses to put out the washing…here are some fun ways in which you can persuade others to do things for you: 1. Ask nicely: Boring, predictable. But it works. It's more difficult to refuse someone who asks nicely. Use "Please", Thank you". Express your gratitude after the event. 2. Do something for them before you need it: It's very difficult to refuse someone who has already done something for you…make it a habit to be kind. It comes back to you. Be careful that you don't do for them what you would like done for you.
  • Qualifying, What is it? - It's Tuesday and I'm meeting with an executive for a large equipment organization. It's an interesting conversation, as it's indicated the sales force is very busy with customers wanting equipment, managers are even asking for more bodies to handle the volume of calls and customers. Sound like a dream? Then the question comes, "What volume of business are they doing or how many are they closing on?" "That's the problem, I'm guessing the actual closing ratio is only 15-20%!" and we start wondering who is in the driver's seat. "What?" I ask, "I would expect 30-50% or maybe more, what is not happening here?" "Obviously they are not qualifying the customers and are functioning as order takers and information clerks!" The issue of effectively qualifying a customer seems to be more prevalent today in many industries.
  • Persuasion Tip: How to Get Your Prospect to Commit - You've been in this situation before. You spend an entire afternoon talking animatedly about the merits of this one product you're trying to sell; and after wasting about a bucket of saliva on the effort, your prospect tells you he cannot possibly find any use for it. Deep inside, surely you'd want to lash out at him for pulling your leg in the first place. But, hey, that's just part of the challenges of being in the sales industry.
  • Persuasion Tip in Dealing with Irate Clients - Having an upset client is one of the most challenging situations a salesperson can face.
  • Persuasion Strategies of a Good Leader - The persuasion strategies of a good leader consist of the drive to succeed, preservation of the group, and attainment of a common goal. As a good leader, persuasion is vital to meet the group's goal or objective. You must have the instinct of incessantly finding yourself seeking fulfillment through directing others to success. Thus, you have to influence others to follow in order to meet the team's need of achievement. You also have to make quick decisions regarding the group to protect their best interests.
  • Catching a Liar by Interpreting Body Language - Reading body language to know if a person is lying applies not just to ordinary people but even to professionals, as well. The police use it to determine if the person is guilty of a certain wrongdoing or not, teachers employ it to find out if the child really has or hasn't done his or her homework and parents apply it to find out if their teenagers really did go to a group study session as they said they would. In the past, it seemed like reading body language to judge guilt may not have been in effect, at least in some cultures.
  • How to Be a Persuasive Salesperson - If you're in the business world, perhaps the most challenging part of the entire experience is selling. Indeed, nothing is more nail-biting than waiting for the other party to decide whether he or she agrees with you on the merits of a certain product or not. You will likely go through countless books and spend long hours of research on topics like strategy, business plans, resource management and obviously, selling.
  • How to Use Body Language to Drive Home a Point - Many people know how important body language is in effective persuasion and communications. Thus, when you're trying to emphasize a certain point or idea, simply saying how enthused you are with an event is not enough. For instance, if a friend came to you and told you news about his promotion, saying something like "That's wonderful news!" with a rather blank expression runs the risk of the other person getting the impression that you're just pulling his leg and talking through your teeth. In order to express your statements fully, you need to accompany your expressions and comments with the right kind of body language. According to experts on the art of body language interpretation, there are two things you should keep in mind.
  • Strengthening Your Persuasion Strategy Through Repetition - Once is enough for the wise man, they say. But in the world of sales and trade, there is no such thing as an arrangement being confirmed just once. In order for you to finally close that deal, you will have to exercise a number of persuasion strategies, and one of the most popular is repetition.
  • Subliminal Persuasion Techniques - Subliminal persuasion is the way of getting another party to agree with you without outwardly doing so and without the other person noticing that you were trying to persuade him or her. A lot of people do not even notice that they have been won over by a simple smile - thus, making even that a tool for subliminal persuasion.
  • How To Be A Strong Negotiator - Negotiation is a normal part of our lives. Everyday, we engage in negotiation when we try to convince the cab driver to drive a little faster and try to take a new route to your office, when we tell our teachers that we need another day's extension for the term paper that was due yesterday, when we ask our parents to increase our allowance, or when we tell the police officer that we were speeding for a very good reason and should be spared from being issued a ticket. Everything we do involve convincing of some sort - whether it's with other people or with ourselves.
  • Using Persuasion and Influence to Lead - There is a direct link between persuasion and influence, yet they are not exactly the same thing. Persuasion happens with a person purposely or subliminally trying to get somebody else to agree with him or her. That is, there is obvious and deliberate effort.
  • How To Say No And Still Be Liked - We're all been in this situation.
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