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Archive for the 'Marketing Insights' Category

Watching TV Online - A Recent Phenomenon Among Youths

Thursday, March 1st, 2007

Watching TV online has become a recent phenomenon among native digital natives, regardless of whether it is from uploaded video clips on independent video sites or streaming videos from broadcasters’ websites.
This phenomenon can be attributed, to a large extent, to YouTube which is replacing the “boob tube” to a certain extent. More and more youths […]

Popularity: 95%

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Google To Open R&D Center In Singapore

Tuesday, February 27th, 2007

With Google’s move to set up a R&D center in Singapore, netizens around the world may soon get to use Google products developed here.
This R&D center in Singapore is Google’s first in South-East Asia, and signals its foray into tailoring its search engine and advertisements for the region.
Google currently has eight R&D centers […]

Popularity: 59%

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PayPal Picks Singapore For Regional Headquarter

Friday, February 23rd, 2007

California-based PayPal, Inc., which is owned by the popular online auction site eBay, recently opened a new company in Singapore, PayPal Private Limited, which will serve as its regional headquarter.
Outside the United States, Canada and the European Union, it will serve customers from 25 countries which include countries in Asia, and as far afield as […]

Popularity: 59%

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Blog Design Is Key To Return Readership

Wednesday, November 29th, 2006

Blogging has boomed in recent years.
From individuals setting up blogs detailing their personal experiences and interests, to small and medium enterprises and large corporations setting up blogs to better connect with their customers on a personal level and to put a human face behind their corporate name, blogging is definitely on an upward trend. […]

Popularity: 82%

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MEC Labs Group Acquiring MarketingSherpa Inc.

Monday, November 13th, 2006

MarketingSherpa Inc. is being acquired by MEC Labs Group (MarketingExperiments.com).
MarketingExperiments.com is a research firm that conducts real-time marketing experiments whilst MarketingSherpa is a research firm that publishes marketing case studies and benchmark data. They will however continue to operate separately but in close partnership in bringing marketers data and training to improve results.
Here’s what Dr. […]

Popularity: 83%

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