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"Publisher" Articles
 

  • Online Book Publishing: Sales-Mini-Sites Are Mandatory - This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional book publishing model. In short, using the OPM you'll make more book sales and you'll net more profits, faster. Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you'll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2.
  • Online Book Publishing: Boost Your Sales With Online Publishing - This is the first in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a viable alternative to the often archaic and dysfunctional traditional book publishing model. Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you'll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.
  • Hassle-Free Barcodes For Authors - When it comes to book publishing, there are many things to think about. The content, which is most important, is on the forefront of most writers minds. Next, the layout, front cover design and back cover synopsis will take precedent. For many writers, especially those new to the scene, finding a book publisher can be a daunting task. This is why self-publishing is the chosen route for many budding authors who are serious about getting their books into print. Even with all of the determination in the world, the perfect layout and subject matter, one problem remains. How will potential readers learn about the book and ultimately choose to purchase it?
  • The Question of Online Credibility - Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.
  • Adsense And Yahoo: Their Fight For Advertising Supremacy Is Going On! - Two of the biggest names in the Internet are Yahoo and Google. Its no longer surprising that competition will exist between these two giants. When Google launched its adsense campaign it started dominating the Internet but of course Yahoo will not just let this pass without creating one of their own. If Google has Adsense, Yahoo on its part has created the Yahoo Publisher. But comparing the overall design of the two programs we will see that they are somewhat similar in some respects. To better understand the two programs it would be best that we discuss them separately. Google's Adsense Let us start with the infamous Adsense Program.
  • Google Adsense - The Easiest Way To Make Money Online - Do you know that the easiest way to make money online now is to use Google Adsense? Google Adsense is like a pay-per-click advertising avenue, only that the generated pay-per-click revenue goes to you for putting up the Google Adsense Ads on your website pages.
  • Article Marketing Just Got Easier For Content Publishers Thanks To RSS Syndication Technology - RSS(Real Simple Syndication) is the BIG... Buzz around the Internet these days because of its Powerful ability to syndicate content Effortlessly and Instantly across the Internet to any website and/or subscriber who subscribed to that particular RSS Feed with a 100% GUARANTEED delivery. What other technology online can guarantee you that? Email? I don't think so. RSS is it... Period!
  • Secret Tips and Tricks on AdSense - Google AdSense is an advertising program created by search engine Google for the owners of websites that are offered to place relevant or key - word targeted ads on their websites' pages.
  • How To Keep Your Articles From Being Deleted From Article Directories - Articles are a great way to get added exposure to your website and business, and also a great way to increase your status as an expert in your field. Because of this fact, article writing and article submissions have skyrocketed. It is still an effective form of advertising, but you must be careful not to do things that will waste your time and effort. As an article directory manager, there are some things I see that cause me to delete articles that are submitted to the article directories I manage. These are 80% of the reasons I delete articles, so if you manage to avoid these problems, you will probably have a very good chance of getting your articles accepted by many of the article directories.
  • On Fiction Writing - Convincing Characterization - About 20 years ago, I inherited an antique piece of furniture when my grandmother passed away. None of my relatives wanted that old piece of junk. Surprisingly, I could see past the glossy white paint that obscured a valuable armoire/dresser combination in a turn of the century waterfall pattern.
  • Critical Aspects Of A Good Press Release - Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost. Newsworthy News Press releases should contain a newsworthy item and be written as an announcement--not advertisement.
  • Getting the Most Out of Your Copyeditor: The Style Sheet- Part Two - A style sheet's purpose is to give the copyeditor information on unique features of a book's manuscript. In part one of our article on this topic we covered problems in editing a book without a style sheet and how to prepare a style sheet. We specifically addressed how abbreviations and numbers and dates sections are applied. We will now continue in this article with the remaining sections of a style sheet. Punctuation: What unusual punctuation does the author use and what does the editor think should be done about it? For example, does the editor prefer that the copyeditor delete the author's frequent commas when unnecessary, or that the copyeditor allow the author to use interrobangs (?!)?
  • Getting the Most Out of Your Copyeditor: The Style Sheet- Part One - A style sheet's purpose is to give the copyeditor information on unique features of a book's manuscript. On the surface, the book may be well edited, but still requires a style sheet. Many Publishers uses a standard form, with the categories Abbreviations; Numbers and Dates; Punctuation; and Capitalization, Hyphenation, Spelling, and Italics; for its style sheet. When there is no style sheet, however, if the issue is small and the Chicago Manual of Style rules clear, I can usually resolve the issue myself.
  • The Easiest Way to Become an Internet Article Writer - All speakers and writers who become great speakers and writers have two needs. To be a great speaker you need to have: 1) a real and valuable knowledge of the subject you are addressing, and 2) a burning desire to share what you have to offer with others.
  • Immortalize The Voice Of A Loved One - Hire A Ghostwriter - Imagine you've inherited the rights to a screenplay. You wouldn't be alone. In fact, it's trending -- understandable since forty thousand plus screenplays were written per year for the last twenty-five years. It was only a matter of time before they were resuscitated as last bequeaths. Your imaginary benefactor's eulogy glorified the dedication, the passion and the sacrifice with which words were capture to the page. Words, which in a unique style, voiced muses, meanderings and observations on life. Words which were this aspiring playwright's most valued possession. Words which, for whatever reason, you now own! Every writer has experienced the curse of an untold story. Haunted by one's own ideas is aggravating enough.
  • Site Monetization and You! - The internet has some downsides as well as upsides to it. Speaking of upsides, if you are a writer then you know that submitting articles to various article directories is a great [and free] way to get your name out there. Compared to paying for advertising, article writing - especially of the quality kind - can help you get noticed.
  • Strengthen Your Website Content With Online Database Access - Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories.
  • Consistent Writing Means Consistent Results - I had an engaging conversation recently with a friend who writes for a living as I do. One question that came up from my friend to me was, "How do you write so often and so well?" Naturally, I appreciated his question and considered it to be a compliment. Goodness knows there have been times after I wrapped up a project that I wasn't too confident about what I had written. But, that wasn't his question. He also wanted to know how I write so prolifically. Read on and I will share some secrets with you.
  • Ripping Apart An Existing Article - Occasionally, I get a request from a client to take their existing articles and rewrite each one with a fresh "voice" or style.
  • Article Writing and Clients: When Things Do Not Work Out - In each of my business relationships, I expect that mutual respect and trust be essential ingredients in my association with the other individual. If one or both traits do not exist, then the relationship shouldn't proceed any further. So, what do you do when you have an uncomfortable or odd feeling about working for someone, but you can't put your finger on it? Should you continue the business relationship or move on? I really cannot answer these questions for you, but I have learned that in my many years of working for or with people that it is simply fine just to move on.
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