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Pithy Prose: The Wit and Wisdom of Friedrich Nietzsche - Part 6 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love, religion, politics, human nature, etc. What unites them is their ability to say more in one or two sentences than could be expressed in a thousand-word treatise. It's like being able to pour a liter of liquid into a half-liter bottle. They are superb examples of Mark Twain's famous dictum, "The difference between the right word and the almost right word is the difference between lightning and a lightning bug." In principle, all writers and public speakers are capable of producing pithy prose, but clearly some are better at it than others. Translations and Marketing - Marketing for any sort of business is the key factor in determining the success for that specific business. Marketing for any of the business and for any of the product plays a special role behind the success of that specific product or for that specific business. Whatever be the field and whatever be your marketing means, if that is not been done properly then surely you are not getting your desired goals. Pithy Prose: The Wit and Wisdom of Ambrose Bierce - Part 5 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love, religion, politics, human nature, etc. What unites them is their ability to say more in one or two sentences than could be expressed in a thousand-word treatise. It's like being able to pour a liter of liquid into a half-liter bottle. They are superb examples of Mark Twain's famous dictum, "The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Idioms in our Life - Living things grow and change, and so does language. One can readily recognize differences between Shakespeare's English and the English of modern authors, but present-day English is also growing and changing, and these tendencies are not so easy to recognize. How to Create Effective Marketing Headlines - It doesn’t matter if your marketing brochures have the best, most effective copy. It doesn’t matter if your business brochures have been designed by a world-renowned artist. What matters most is the words you use in your headlines. Headlines are what hook potential customers and draw them in to read the rest of your copy. I’ve read that headlines do 90 percent of the work when it comes to sales copy. I believe that’s true. People skim before they read, and headlines are their guiding posts for what to slow down to read more about. Five Tips For Effective Editing - It's a common misconception that professional writers get it right the first time. In reality, nobody gets it right the first time-even people who have been writing professionally for decades. Writing is a process, and your writing can always be made better. Whether you're writing your own articles for an article marketing campaign or handling the copy yourself for a website or brochure, it's crucial to be able to edit your own writing. Here are five tips for making sure yours is error-free. Take a break before you edit. When you first finish writing something, you're often too close to the copy to be able to spot your own errors. Pithy Prose: The Wit and Wisdom of Oscar Wilde - Part 2 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love, religion, politics, human nature, etc. What unites them is their ability to say more in one or two sentences than could be expressed in a thousand-word treatise. It's like being able to pour a liter of liquid into a half-liter bottle. They are superb examples of Mark Twain's famous dictum, "The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Pithy Prose: The Wit and Wisdom of People Named 'W' - Part 3 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love, religion, politics, human nature, etc. What unites them is their ability to say more in one or two sentences than could be expressed in a thousand-word treatise. It's like being able to pour a liter of liquid into a half-liter bottle. They are superb examples of Mark Twain's famous dictum, "The difference between the right word and the almost right word is the difference between lightning and a lightning bug. Writing A Book Enabled Systems Engineer To Quit His Job - According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle. The most successful authors do much more than sell books. The money earned in royalties is incidental income as compared with what they generate from income streams such as speaker fees, membership communities, home study programs, coaching programs, consulting fees, and other products and services. Guaranteed Access to a New York Publisher Means Dog Guardians Can Feed Their Dogs Without Fear - Books published by New York publishing houses tend to garner a higher degree of respect than those published outside of the Big Apple. Authors with New York books often find it easier to get media attention than those using other methods, such as small presses or print-on-demand publishers. But first-time authors may find it nearly impossible to get the attention of the big houses, even when their message saves lives. Unfortunately, The road from completed book manuscript to publication through traditional channels is a long one with numerous challenges. Selling Your Writing and EBooks the Easy Way: Through Your Social Networks! - If you are a writer or simply someone with an awesome ebook to sell, you may know of many different marketing channels for your work, but have you ever considered the power of your own social networks? This article looks at a great new tool for reaching the people that you've already touched with your online presence, and gives you tips for converting friends into purchasers. Think about this as a great way to generate passive income... CybaSumo.com has recently launched a groovy tool for artists, musicians, writers and other creative types that helps them sell their stuff directly to their social networks. Once you sign up for free at www.cybasumo. 6 Steps to Catch More Opt-ins Than Ever Before - Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. Recycle Your Articles to Gain Tons of Traffic and New Subscribers - While there are many effective ways to get more traffic and build your email newsletter list, the one I’ve had the MOST success with is to submit articles for use on other people’s websites and in their ezines. “But wait a minute,” you say. “Aren’t I supposed to be creating great articles for MY OWN e-zine?” Yes, you are! And after your article appears in your OWN e-zine, you should then submit it to others. Over the past few years, I’ve found this to be the best way to get traffic, build my list, and increase my sales, for five reasons: 1) You can quickly gain FREE exposure to TENS OF THOUSANDS (or even HUNDREDS of THOUSANDS) of untapped prospects at a time. How Starting Your Own 'Country Club' Can Skyrocket Your Revenues! - My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. 11 Quick (and Good) Content Ideas for Your Ezine or Website - Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch. 1. Give real-life success stories. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges -- "case studies" if you will. This positions you as the expert in your readers' minds more than your coming out and saying so. 2. 7 Marketing Lessons We Can Learn From TV Infomercials - I hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. If you sniff around most people's homes, you'll find SOMETHING ordered from an infomercial, whether it's the Ronco Rotisserie or Victoria Principal's skincare. You may think of these often annoying programs as "trash TV", but think again. Did you realize that they use many of the exact same strategies that we should? Now, I don't mean you need to scream at your customers or flash "$19.95" in blinking digits on your website! Those are gimmicks. But what most people don't realize is that many of the STRATEGIES that sell the kitchen doohickey gadget are the same ones that can also sell your products and programs. 13 Steps to a 'Slippery Slope' Online Sales Letter - But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes and Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. Get More Sales With These 5 Proven Headlines - It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five: 1. The Question: "Are You Worried About Your Financial Future?" A question headline automatically gets your readers involved in your message, because they answer it in their minds. 14 Profitable Ways to Use Autoresponders - Scenario: An interested visitor who has been viewing your website for sometime has finally found what she was looking for and is about to make a purchase. Her cat, who happens to be looking at that warm spot of sunshine on the window sill above your computer desk jumps across her desk knocking over her beautiful ivy plant while scattering soil across her computer and desk. 10 Easy Ways For Speakers to Get Publicity - Advertising in the media can be a high-end expense, especially if you are still in the growth phase of your business. Radio and TV spots, magazine ads, commercial marketing can all be quite costly. The question becomes how to increase your exposure and demand for a fraction of the typical cost. It is possible – and quite simple once you have the secrets: there exist several opportunities for FREE publicity if you are willing to write, network, and – yes - speak. The ten tips below will show you how to increase your bottom line without breaking your budget. First, choose a ‘gotcha’ topic related to your industry. For example, if you are a diversity trainer and offer seminars to that regard, find a current HOT topic and center your article or interview around it.

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