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Peter Lawlesss's Articles in Marketing

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What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly.
There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.

Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about this method, is that less than 1 in 10 companies have implemented a formal approach to this powerful profit boosting tactic.

Create a Refer...
One of the greatest problems that businesses face is getting the pricing strategy right. This article explores the three key factors; all companies need to consider when getting this vital element on target. Missing only one of the three can have disastrous consequences.
If you have a new experience everyday, you will lead a fulfilling life.

I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany - I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.

We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year's profitable catch.

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