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Pithy Prose: The Wit and Wisdom of People Named 'W' - Part 3 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". Writing A Book Enabled Systems Engineer To Quit His Job - According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle. The most successful authors do much more than sell books. The money earned in royalties is incidental income as compared with what they generate from income streams such as speaker fees, membership communities, home study programs, coaching programs, consulting fees, and other products and services. Wes Waddell is an example of this principle in action. Guaranteed Access to a New York Publisher Means Dog Guardians Can Feed Their Dogs Without Fear - Books published by New York publishing houses tend to garner a higher degree of respect than those published outside of the Big Apple. Authors with New York books often find it easier to get media attention than those using other methods, such as small presses or print-on-demand publishers. Selling Your Writing and EBooks the Easy Way: Through Your Social Networks! - If you are a writer or simply someone with an awesome ebook to sell, you may know of many different marketing channels for your work, but have you ever considered the power of your own social networks? 6 Steps to Catch More Opt-ins Than Ever Before - Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. But you can’t just put up a link that says “free newsletter”. No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of “fish” you want as your ideal clients and customers. Also remember, don’t hide your box at the bottom of your web pages. Recycle Your Articles to Gain Tons of Traffic and New Subscribers - While there are many effective ways to get more traffic and build your email newsletter list, the one I’ve had the MOST success with is to submit articles for use on other people’s websites and in their ezines. “But wait a minute,” you say. “Aren’t I supposed to be creating great articles for MY OWN e-zine?” Yes, you are! And after your article appears in your OWN e-zine, you should then submit it to others. Over the past few years, I’ve found this to be the best way to get traffic, build my list, and increase my sales, for five reasons: 1) You can quickly gain FREE exposure to TENS OF THOUSANDS (or even HUNDREDS of THOUSANDS) of untapped prospects at a time. How Starting Your Own 'Country Club' Can Skyrocket Your Revenues! - My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. 11 Quick (and Good) Content Ideas for Your Ezine or Website - Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. 7 Marketing Lessons We Can Learn From TV Infomercials - I hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. If you sniff around most people's homes, you'll find SOMETHING ordered from an infomercial, whether it's the Ronco Rotisserie or Victoria Principal's skincare. You may think of these often annoying programs as "trash TV", but think again. Did you realize that they use many of the exact same strategies that we should? Now, I don't mean you need to scream at your customers or flash "$19.95" in blinking digits on your website! Those are gimmicks. But what most people don't realize is that many of the STRATEGIES that sell the kitchen doohickey gadget are the same ones that can also sell your products and programs.) Here are 7 of my favorites: 1. 13 Steps to a 'Slippery Slope' Online Sales Letter - But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes and Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting. Get More Sales With These 5 Proven Headlines - It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five: 1. The Question: "Are You Worried About Your Financial Future?" A question headline automatically gets your readers involved in your message, because they answer it in their minds. 14 Profitable Ways to Use Autoresponders - Scenario: An interested visitor who has been viewing your website for sometime has finally found what she was looking for and is about to make a purchase. Her cat, who happens to be looking at that warm spot of sunshine on the window sill above your computer desk jumps across her desk knocking over her beautiful ivy plant while scattering soil across her computer and desk. Without hesitation your visitor exits your website and the sale is gone - unless you had the foresight to make use of an autoresponder that had already captured your visitors email address. 10 Easy Ways For Speakers to Get Publicity - Advertising in the media can be a high-end expense, especially if you are still in the growth phase of your business. Radio and TV spots, magazine ads, commercial marketing can all be quite costly. The question becomes how to increase your exposure and demand for a fraction of the typical cost. It is possible – and quite simple once you have the secrets: there exist several opportunities for FREE publicity if you are willing to write, network, and – yes - speak. The ten tips below will show you how to increase your bottom line without breaking your budget. First, choose a ‘gotcha’ topic related to your industry. Copywriting Tips - 9 Powerful Ways to Grab and Hold Your Prospects' Attention - One of the most important copywriting tips is to immediately grab your target prospects’ attention. Once you’ve captured their interest, you have to keep them glued to your message. All your efforts in creating the sales letter will go to waste if people will not even begin to read it. Complete Authoring And Business Development System Launched Scott Armstrong Into His Thriving Coaching Practice - Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle. The most successful authors do much more than sell books. Spanish in the Real World - In our increasingly shrinking global world learning other languages seems like a natural progression. Speaking a second language acts as a window to a wider world. Specifically, becoming a Spanish as well as an English speaking member of the United States would yield both academic and cultural results while giving you a broader array of opportunities. Spanish as a language has a foothold and a very bright future here in the United States. After English, Spanish is the second most common language in the United States. The influx of Spanish speaking immigrants from Cuba, Puerto Rico, and Mexico has greatly increased the number of Spanish speakers in the U.S.. Traditionally, an immigrant’s original language tends to become reduced through generational assimilation. However, of the U.S. Hispanics only 9% speak English only. Columbo - What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication? - Decade after decade, perhaps the most popular type of television program has been the detective story, the traditional "who dun it?", presumably because people enjoy being held in suspense. It is therefore instructive to note that one of the most popular TV detective shows of all time has no suspense to it whatsoever. Remember "Columbo"? Reversing the conventional format, this show tells us exactly "who dun it" within the first five or ten minutes. How To Define Your Own Niche - This is one of the hardest things speakers have to do - defining their niche, and in most cases, it can stop them dead in their tracks. Inexperienced speakers have a tendency to generalize themselves and that won’t lead to those successful paid speaking engagements. You must be creative and innovative; find your own niche and become the most well known speaker in that niche. Defining your niche Define your audience: Decide who you want to speak to mainly - who will be your target audience? Let's say that you have decided to speak to women only, the next step would be to ... How to Get Bookings - Find your niche One of the biggest mistakes a speaker can make is having a “general” topic. You want to narrow your expert niche as much as possible. Research the industry so you know “what’s hot” and “what’s not”. Take that research and develop a niche around it, be sure it is something you have experience with and will be able to present it as a professional expert speaker in that field. Blind Author Coaches Aspiring Authors - New authors may believe that if their book is published in New York, they will not need to do much more than have a website in order to market their book.

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