http://www.articlesphere.com/Category/Marketing-Direct/90 Marketing Direct articles from Find Articles at ArticleSphere.com Rss Follow Up Thu, 21 Aug 2008 16:09:10 -0700 One of the most frustrating parts of owning a business is trying to get your target customers to act. You know they are out there. You know that they need your product. You know that they are willing to spend money on your product. But, for whatever reason, they just will not take action and buy your product. http://www.articlesphere.com/Article/Activate-Customers-with-Postcards/158014 Thu, 31 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Activate-Customers-with-Postcards/158014 You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time. You can use the internet, television, radio, newspapers, bus stop benches, billboards, and almost anything else you can think of to advertise your company. http://www.articlesphere.com/Article/Direct-Mail-Marketing-101/157825 Wed, 30 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Direct-Mail-Marketing-101/157825 In business, there are many ways to get publicity. But there are only few times when you can have that for free. In most cases, business owners are left looking for affordable or cheap means for them to be able to spread the word about their biz. This is the reason why postcard mailing marketing has become popular and is still being applied as of today by many advertisers. http://www.articlesphere.com/Article/Steps-towards-an-Effective-Postcard-Mailing-Marketing-Venture/157806 Wed, 30 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Steps-towards-an-Effective-Postcard-Mailing-Marketing-Venture/157806 Direct mail can be great for your marketing plan because it is relatively cheap, compared with television advertising and billboards, but the down side is the low response rate. A 1 to 2 per cent response rate means you need to send out a lot of mail. Direct mail is helpful because it can help you track your sales, by either using differing coupon codes per region or Zip code, or by color coding your direct mail pieces. But there are ways you can improve your response rate without breaking the bank. http://www.articlesphere.com/Article/How-to-Increase-the-Response-to-Your-Next-Direct-Mail-Campaign/157303 Mon, 28 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/How-to-Increase-the-Response-to-Your-Next-Direct-Mail-Campaign/157303 How much control do you have over your catalogs? Do you pay attention to where everything is going in them, what products are featured on what page along with how large the advertisements are? Do you track all of your sales in order to help redesign your catalogs to better serve your customers? The last of those questions is the biggest and the one fewer companies care to pay attention to. The fact is catalog printing offers a company a method of customizing their advertising in a way few other forms are able to achieve. http://www.articlesphere.com/Article/Customize-Your-Catalogs/156221 Mon, 21 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Customize-Your-Catalogs/156221 The trend of the future will most likely be catalogs that resemble magazines as closely as possible. This catalog marketing idea will give you a catalog design that will increase the perceived value of your catalog and increase its readability and acceptance. OK, you want to know where Im getting this crazy catalog marketing idea from... Ive got a copy of my report 64 Fantastic Ideas to Increase Your Catalogs Response right in front of me, and I just pulled out idea #1 to share with you. http://www.articlesphere.com/Article/64-Fantastic-Ways-to-Increase-Your-Catalog-Response-/154787 Sat, 12 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/64-Fantastic-Ways-to-Increase-Your-Catalog-Response-/154787 It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8 per cent per year. http://www.articlesphere.com/Article/Direct-Mail-Benefits/154057 Thu, 10 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Direct-Mail-Benefits/154057 Here is a quick list of what should go into a direct mail campaign to get great results... Create urgency. Include a deadline to get people moving. Something like Call before Saturday to get this special deal works wonders to motivate people to take action. http://www.articlesphere.com/Article/The-Components-of-a-Strong-Direct-Mail-Campaign/153940 Thu, 10 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/The-Components-of-a-Strong-Direct-Mail-Campaign/153940 Use these catalog marketing secrets to create a catalog that sells! It takes more than just a great design to get a catalog that makes money! I have so many free catalog marketing tips, to share with you. Having spent the last 37 years creating profitable direct mail and catalogs, Ive discovered some amazing catalog marketing secrets! Secrets Im going to share with you today... http://www.articlesphere.com/Article/Catalog-Marketing-Tips---Create-a-Catalog-that-Sells-/152992 Mon, 07 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Catalog-Marketing-Tips---Create-a-Catalog-that-Sells-/152992 Of all the advertising tools available to a small business, postcards are among the most effective. They are relatively quick and easy to produce, they get read, people dont mind getting them, they are cheap, and they just plain work. What more could you ask? http://www.articlesphere.com/Article/Why-Postcards-Work/151779 Thu, 03 Jul 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Why-Postcards-Work/151779 A recent study by Vertis Communications in Baltimore found that 46 per cent of adults responded to direct mail in 2007. This remains steady from 47 per cent in 2003. So what does this mean to you? It means that Internet has not yet taken over the world of marketing and you can and should still use direct mail as part of your marketing strategy. http://www.articlesphere.com/Article/Direct-Mail-Statistics-You-Can-Use/150454 Fri, 27 Jun 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Direct-Mail-Statistics-You-Can-Use/150454 Even in todays internet age, some traditional marketing techniques can still be wildly effective. One example is postcard marketing. Postcards are still much more likely to be read than direct mail letters, and they can still grab customers attention. But when should you send postcards to your customers? Well, to be honest, anytime you send feel like sending a postcard is a good time, assuming you design them effectively and send them to the right people. Still, here are five great times to send out some business postcards... http://www.articlesphere.com/Article/Five-Times-to-Send-Postcards-to-Customers/149083 Sun, 22 Jun 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Five-Times-to-Send-Postcards-to-Customers/149083 When you start on a direct mail campaign that includes business brochures or postcard printing pieces, its easy to get caught up in the more fun decisions. Which color of paper should we use? Lets look at all the photos we have available! Although those choices are important, what you should spend the majority of your time focused on is your purpose for the direct mail campaign, your mailing list, your offer and your results. http://www.articlesphere.com/Article/The-Important-Aspects-of-a-Direct-Mail-Campaign/146808 Thu, 12 Jun 2008 00:00:00 -0700 http://www.articlesphere.com/Article/The-Important-Aspects-of-a-Direct-Mail-Campaign/146808 Nowadays, with everyone doing a lot of personal business online like paying bills and shopping, its a good time to amp up your postcard marketing campaign. You might think that people ignore postcard mailings anymore, but actually that trend seems to be turning. Now people are ignoring spam emails rather than postcard mailing and other direct mail pieces because they arent getting as many of those types of mail. http://www.articlesphere.com/Article/Tips-for-Effectively-Using-Direct-Mail/146659 Wed, 11 Jun 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Tips-for-Effectively-Using-Direct-Mail/146659 Know your Dos and Donts of Direct marketing taboos before embarking upon your marketing campaigns. To highlight, they are namely National Do-Not-Call-Lists for telemarketing, Permission Marketing for email, unethical spamming, Direct Response Infomercial - Window Period for Do-No-Call restrictions, Direct Mail Bulk Discounts Entitlement. http://www.articlesphere.com/Article/Direct-Marketing-Industry-Taboos---Know-Your-Dos-and-Don-t/145140 Wed, 04 Jun 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Direct-Marketing-Industry-Taboos---Know-Your-Dos-and-Don-t/145140 No company should be without a strong stcard marketing approach. This style of marketing is such a proven and effective form of advertisement that any company bypassing it is failing to capitalize on a great approach. http://www.articlesphere.com/Article/Are-You-Using-Postcards-/143698 Thu, 29 May 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Are-You-Using-Postcards-/143698 Take the guess-work out of your direct mail response rates. Start with a few simple tests to determine the best approach for your audience and then roll-out your results to larger campaigns. http://www.articlesphere.com/Article/Use-Simple-Tests-To-Improve-Direct-Mail-Response-Rates/143002 Tue, 27 May 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Use-Simple-Tests-To-Improve-Direct-Mail-Response-Rates/143002 Postcard marketing provides a quick and easy way for businesses to drop short notes to their customers just as a way to show appreciation for business. http://www.articlesphere.com/Article/Reach-Out-and-Keep-in-Touch-with-your-Customers/141597 Wed, 21 May 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Reach-Out-and-Keep-in-Touch-with-your-Customers/141597 Many companies dont use direct mail as a marketing tactic anymore. They think its outdated. They dont think they can get the response they get by advertising on the Internet or through other marketing techniques. http://www.articlesphere.com/Article/How-to-Increase-Your-Direct-Mail-Response-Rate/141550 Wed, 21 May 2008 00:00:00 -0700 http://www.articlesphere.com/Article/How-to-Increase-Your-Direct-Mail-Response-Rate/141550 Network Marketing is a relationship business; it is about helping people build a business and focusing on customers for your products and services. Network Marketing really is an unseen business and it is all about referral sales. Its something we already do everyday but have not been getting paid for. It is businesses in which anyone can invest a small sum of money and through sheer tenacity achieve staggering levels of financial reward and personal freedom. http://www.articlesphere.com/Article/What-Is-Network-Marketing-MLM-And-How-To-Choose-the-Right-One-For-You-/139483 Mon, 12 May 2008 00:00:00 -0700 http://www.articlesphere.com/Article/What-Is-Network-Marketing-MLM-And-How-To-Choose-the-Right-One-For-You-/139483 Let us say you are a designer. Your task is to create the designs for a postcard marketing strategy that is going to involve direct mailing. You consider yourself an expert in the field. You think you know exactly what people want. http://www.articlesphere.com/Article/How-to-Do-Empathetic-Designing/136378 Sat, 26 Apr 2008 00:00:00 -0700 http://www.articlesphere.com/Article/How-to-Do-Empathetic-Designing/136378 When was the last time you went to a bookstore? Walking down the isles filled with books you really cant look at just one book at a time. Instead your eyes sweep over all of them at once. But eventually youll probably grab one of them and take a look. http://www.articlesphere.com/Article/Grabbing-Their-Attention/136205 Fri, 25 Apr 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Grabbing-Their-Attention/136205 Being a dentist marketing consultant, I would say that all that matters in on-line dentist marketing is the development and growth of your own website. What I mean by this is that you should be getting lots of traffic into your own website and at the same time also getting lots of dental patients as well. You need to know the things that can help you improve your own website and make it effective. Then, everything else is just details in dentist marketing. http://www.articlesphere.com/Article/Dentist-Marketing--Getting-On-Top-On-Line/135896 Thu, 24 Apr 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Dentist-Marketing--Getting-On-Top-On-Line/135896 Increasing your sales through postcard mailing is possible. You already have done step one by reaching out to your market. Proceed with the next steps by following some tips that have been adapted by other companies who have used the method. http://www.articlesphere.com/Article/Four-Ways-To-Increase-Your-Sales-through-Postcard-Mailing/135680 Wed, 23 Apr 2008 00:00:00 -0700 http://www.articlesphere.com/Article/Four-Ways-To-Increase-Your-Sales-through-Postcard-Mailing/135680 Starting a campaign for your business, products and services takes more than just printing on a piece of paper. Each step and you decision you make is a contributing factor to your current status and in the direction that you are going. http://www.articlesphere.com/Article/How-to-Start-a-Marketing-Campaign-with-Postcard-Mailing/134910 Fri, 18 Apr 2008 00:00:00 -0700 http://www.articlesphere.com/Article/How-to-Start-a-Marketing-Campaign-with-Postcard-Mailing/134910