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3 Ways to Talk so Clients Listen - People talk to you everyday-sometimes effectively, often times not. But when it comes to business, you can't afford to not have people listen. If you want your clients to really hear what you have to say, you have to know how to say it in the most effective manner possible. In any given situation- business or otherwise-a person's main motivation is, "What's in it for me?" That means whatever you say has to be geared towards answering that very question for your listener. If you're ready to get your point across and be heard, read on to find how to use a client's self-interest to your advantage and talk so they really listen. 1. Internet Book Marketing - 12 Ways To Use The Web for Book Profits - If you have a book to market you are missing thousands of sales if you ignore the internet as a means to market your book. Here are twelve ways the internet can help you make millions. Your own website. If you want to sell a book, whether you publish traditionally or self publish, electronic or print, you will need a website to help promote it. The world is becoming more and more dependent on the internet and it is often the first place we look when we hunt for information. If you do not have a web presence you are missing out. Forums, blogs, and social networking. Social networking does not mean that you have to have a page on MySpace. You do want to join relevant forums and maybe even host a blog of your own to establish credibility in your industry and to tell others about your book. Book Expert Marketing - Position Yourself for Big Profits, Three Steps to Success - Your first step to position yourself for big profits is to establish yourself as an expert in a specific field. It does not matter if you're an expert in lawn mowing or an expert in commercial real estate, what is important is that there is a demand for your expert knowledge. If there is, you will profit. Position yourself as an expert by: * Establishing a web presence - have a website * Publish articles about your topic online and offline. Always provide contact information including your web address. Steps To Becoming An Internet Author - You can find plenty of writing concepts for your ebook by drawing from your own life. You will be successful if you are productive, and you will be productive if you draw ideas from the world you live in. Once you learn to gather information from the world around you, you will find a wealth of writing springboards. How To Write The Perfect Letter Of Resignation - Resignation is the event that not only affects the person but the professional life of a person. Resignation can be of various reasons which can be personal as well as professional. Leaving a job can be a painful or a happy incident. It can be painful if you are leaving because of any personal problems whereas if the reason is to switch over to a new organization where you are given a better salary package, it will be something really different. Romancing the Screen - I recently went through the experience of training a 6 hour program using a provided PowerPoint file of "visual support" - slides filled with text! I simply didn't have the time to make the changes I would have liked to have made - changes that I insist SHOULD BE made to make visual support effective. So, I got to experience the situation a presenter would be in, using visual support that consisted of: - black text on a white screen - whole sentences on the screen that were exactly the same as on the participant's workbook page Let me urge you to NEVER DO THIS! The result was that the screen (being mostly white) was the center of attention, rather than me. Return On Investment of a Non-Fiction Book to the Author - A soft cover book, perhaps 6" x 9" or other industry standard size for a trade paperback would be priced retail anywhere from $12 to $30 for consumer distribution, up to $50 for a professional book, and even higher for a textbook. An add-on CD might be $20, and a book plus CD package might sell for $40 minimum. Although this may sound like a small number, it is realistic to think in terms of selling 600 to 1,200 copies the first year (50 to 100 copies per month). Contrary to popular opinion, nonfiction books are perennials, and sales can build over time, leading to subsequent editions. Libraries are a great market for this type of book. Plan for between 50 and 250 complimentary copies to send out to friends and clients and for review purposes. How To Write A Book By Asking Questions - Some of the best books ever written are merely transcriptions of interviews with experts, celebrities, and gurus. Think of it this way, who would you absolutely love to speak with and pick their brain? Would you love to sit down and speak with the Pope? With Oprah? With Bill Gates? With JK Rowling? Character Development Secrets - 7 Steps to Developing Real People Who Bring your Fiction to Life - 4 - Part Four: Getting Down to Work If you've read the first three articles in this series, you know that the time investment in fiction character development pays a hefty dividend into the writing process, the quality of your story, and the likelihood of getting accepted. Corporate Storytelling 101: How To Pick A Story That Moves Listeners - Business publications these days sing the praises of corporate storytelling. But what if you're not a natural storyteller? How do you pick a tale that inspires and connects - and still suits a business setting? Here are nine tips to get you started: 1. Brief is better. Choose a story that can be boiled down to 3-5 minutes. Longer tales can get too complex. A good story should be like a skirt: long enough to cover the subject, but short enough to keep things interesting. 2. What is the Why? Self-Publish Your Book and the Profits are Infinite - For many writers, becoming a published author can be a confusing and overwhelming decision, especially when it comes to the question of whether to self-publish or not. And with today's technology, it's never been easier to self-publish a book. But self-publishing is the same as any other business, in that the harder you work at it, the more profitable it can be. So to earn a living as an author, you need to be able to write books quickly and make your time as productive as possible. But first you need to decide whether to publish your books the traditional way through a publishing company or to publish your book yourself. There are three things to consider when deciding on the best and most profitable way to publish your book. The first consideration is time. The Essential Media Kit for the Nonfiction Author - One of the most vital items an author must have in hardcopy and online is a media kit. Keep it in PDF format, and you will have everything you need in one place. You are creating something that contains all the information that a media representative will need when preparing an interview or writing a story. If there is a news story that is relevant to your book, a reporter will have no time to waste in getting the information he or she needs. And if you and your book are ready, you will get the interview. Media Interview Success - The first thing you should do when asked to do a radio or television interview is say, yes, then control the panic that may set in. A lot of people unfamiliar with doing an on-air interview are daunted by the prospect and get very nervous. This fear can stop us moving ahead and saying no to the chance of promoting our businesses. You need to put this fear into its right perspective - what is the worst thing that is going to happen to you? Defining Your Audience and Positioning Your Book Is Critical for Success - The more clearly you can define your audience-and identify their precise needs-the better you are positioned to develop a book and create sales pieces that address those needs. Understanding the needs of your target audience and the strengths and weaknesses of your competition will help you develop a meaningful book that provides a unique solution or tackles a known problem in a new way. This clarity will help you create elements that will speak directly to your target markets (i.e., topic, title, content, design, layout and cover). Our World, Our Reality Shifts in Our Speaking - I keep hearing the voice that rings out loud in my ear "create them coming". Every now and then I hear the phrase in an African accent -"create them coming". The voice is a recollection of a time when I attended a workshop and one of the expected guests had not arrived. People were saying how this guest is always late or not showing up at all. In the midst of everyone's opinion of this person, a woman very much in her native dialect exclaimed with great passion, Create him coming! Create him coming! Stop creating him not coming. Every one of you Create him coming! Create them all coming! Let Your Creative Juices Going... - There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads them. The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing. Of course, writing articles must be about something you know about, that's why if you own a site, you probably is knowledgeable about that certain topic and theme. Character Development Secrets - 7 Steps to Developing Real People Who Bring your Fiction to Life - 3 - Part Three: Let Your Characters Live Character development for fiction is an essential step in the writing process and can mean the difference between a work that is welcomed by a publisher and one that is stuffed in the rejection pile. Embracing or Hindering Life? - I was sitting in my office today looking at a white sheet of paper. I couldn't seem to find the words to convey to you, so I just sat there staring. The white sheets seemed dark and lonely. What could I place on this lonely page to make it come alive? I mean no answers came, no overwhelming thoughts rushed to the forefront of my mind, nor did inspiration overtake me. I was stuck in the moment. Have you ever had days like that? You're stuck and you're stumped with no answers, no motivation or action to take. Who's In Charge of Your Meeting? - Do any of these things happen at your meetings? Writing Articles - How Webmasters can Mine Gold in the Internet - Writing Articles has become extremely popular in recent times. This popularity is no doubt due to Google's appreciation of one way inbound links and the targeted traffic these links generate.

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