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Marketers and advertisers wishing to use advergaming effectively must remember some important factors when employing advergaming as a marketing tool. According to a Wall Street Journal report, advergaming is projected to generate $4 billion in revenues by the end of 2008, and the report states that companies using advergaming believe the gaming audience is more open to in-game advertising than web surfers and TV watchers.
While adult consumers have the disposable income to spend, consumers under the age of 18 are big marketing targets for companies and the millions of products and services offered. There's no denying the influence a child has on the spending habits of a parent, and advertisers are aware that pulling in the kids pulls in the parents - and their money.
The practice of using video games to promote a particular product or an organization is known as "Advergaming". Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. Related Article Tags: , , , , , , , ,
The first real advergame was a customized videogame incorporating brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80's. Advergames are used to promote products or services, organizations, and even opinions and viewpoints.
Advergaming is a term used to describe the use of computer games as a promotional aid. In theory, the advergame's main goal is to attract new and repeat visitors to websites. While playing an advergame, users are exposed to and interact with brands.
Advergames are interactive games that a company can place on its website for visitors to play. A company's advergame can incorporate corporate colors, logos, products and advertising messages. A small, interactive, easy to install form of entertainment, advergames can be placed anywhere on a website and be offered free or incur a monthly charge to play.
Discover target audience advertising approaches to reach attractive, yet elusive target markets such as young me ages 19-34. Target audience advertising options include in-game advertising with dynamic ad placement, product placement and advergaming. Related Article Tags: , , , , , ,
The online gaming industry is exploding and is now even bigger than the movie industry bringing in over 10 billion dollars a year!! This does not include the lucrative online gambling industry. Related Article Tags: , , , , , ,
Looking for a new, innovative way to reach your target audience and increase brand awareness? In-game advertising may be the answer. According to a Nielson Interactive Entertainment study conducted in the fall of 2005, television viewership among men ages 18-34 has declined 12 percent, while this same audience spent 20 percent more time with video games. As a result, this highly elusive male demographic has become increasingly difficult to reach, especially through traditional advertising mediums. With market segments turning from traditional media to new forms of electronic entertainment, it's time for brands to get in the game - literally - if they want to continue capturing audience share. Related Article Tags: , , ,
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