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"Attract New Clients" Articles
 

  • Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want) - In practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they've been doing and don't have a strategy for creating the practice they'd be truly and deeply happy with. This is a big mistake in my opinion.
  • You Don't Need to Learn MORE to Get Clients - "What you have to give is enough--if you give it with all your heart." --Chieko N. Okazaki For years, I've noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and they were all drinking it: the "I'm Not Enough Yet" fruit punch. Here are some of the things I heard from some clients and workshop participants. Notice the 'enough' theme: I need to learn more to be credible enough. I need to be an expert for clients to want to work with me and since I'm not an expert, then I don't believe I can do it. I'm not good enough, I don't know enough. I don't have enough experience. I haven't studied enough.
  • One Secret To Dramatically Increase Referrals (and Get More Clients) - To dramatically increase referrals, it's important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you're up to and who your best clients are. If you're just starting out, it's a letter of introduction;
  • Make Your Message Irresistible and Clients Will Flock to You - "I don't know the key to success, but the key to failure is trying to please everybody." - Bill Cosby To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There's no way around it.
  • In Client Attraction, Focus on Service, Not Accumulation - "I don't know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve." -Albert Schweitzer I've mentored a few already-successful solopreneurs recently who walk the line between 'high-achiever' and 'overachiever' and let me tell you, there IS a difference.
  • Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done - Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don't want to ignore them (if you do, your pipeline of prospects will be empty in 6 months). Procrastination creeps its ugly head in my business every now and then.
  • Is Your Business Card Useless or Is It Client Attractive? - You can have a business card that's useless or one that gets you clients. Which do you want?
  • Attract New Clients with Giveaways - One of the oldest and most successful ways to attract new clients is to give away something for free. Whether you are a chiropractor, a large hospital, or a copywriter, giving away information (for no charge) about something your prospective clients find interesting is a great way to begin the lead generation process. Think about offering a free report, consultation, trial offer, seminar, or a free half hour of your services. This allows prospects to get to know you without risk. There are no strings attached, no sales involved, no hint of further contact - just a chance to learn about something they're interested in. Imagine your sales funnel. You start with a sea of heads. They all look the same;
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